Manager, Content Strategy

SOTI•Mississauga, ON

3d•Hybrid

About The Position

SOTI is seeking a Manager, Content Strategy to join their dynamic marketing team. This role is ideal for a creative, data-driven professional who can craft compelling content strategies that drive awareness, engagement, and lead generation across multiple channels. The position is hands-on and involves leading SOTI’s Content and Social Media Team, shaping content strategy, producing visual assets, and managing a content calendar. The role requires partnering with various teams to ensure content aligns with brand goals and performs across channels. The ideal candidate blends creative vision with operational precision, understands how to lead and develop high-performing teams, and excels at guiding creators to produce sharp copy and compelling visuals. They are confident in their judgment, comfortable making decisions, prioritizing work, and guiding their team toward high-impact output. Data and performance insights are used to inform strategy, optimize campaigns, and refine content, ensuring measurable outcomes. The role encourages championing bold, innovative ideas to help SOTI stand out in a crowded digital landscape.

Requirements

Bachelor’s degree in Marketing, Communications or related field.
7+ years of experience in content strategy or digital marketing, preferably in the tech industry.
Strong understanding of enterprise IT trends.
Experience in a SaaS-based company or within the EMM/MDM technology space.
Proven experience creating content that drives leads and supports demand generation.
Expertise in video content creation and YouTube channel management.
Excellent writing, editing, and storytelling skills.
Familiarity with SEO, analytics tools, and marketing automation platforms.
Proven ability to lead and scale high-growth, high-performing content teams in a fast-moving environment.

Nice To Haves

Experience with B2B SaaS marketing.
Knowledge of social media best practices and emerging trends.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Experience with a project management platform like Click Up or Asana.

Responsibilities

Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns.
Identify content opportunities across the buyer’s journey, focusing on top-of-funnel awareness, lead generation, and current customer and partner-focused content.
Manage and produce high-quality content including: video concepts and scripts, top-of-the-funnel blogs, product-focused content, partner and customer content, web and email content, and social media posts.
Ensure all content is optimized for SEO and adheres to brand voice and messaging guidelines.
Champion responsible use of AI-powered tools and workflows to scale content creation, enhance performance insights, and enable the team to produce high-impact, on-brand content more efficiently.
Lead the creation of engaging video content for YouTube and other digital platforms.
Develop video strategies that increase brand visibility and drive qualified leads.
Collaborate with creative teams to produce high-impact video content.
Monitor content performance using analytics tools; report on KPIs such as engagement, traffic, subscribers, and lead conversions.
Continuously optimize content based on data insights and industry trends.
Coach and develop content creators, giving actionable feedback, fostering growth, and elevating the team’s creative output.
Build structure within a creative environment, establishing workflows, timelines, and standards that keep projects moving and maintain quality.
Work closely with product marketing, demand generation, and creative production teams to ensure cohesive messaging across all channels.