Content Strategy Manager

Driven Brands Inc. • United States of America - Remote MD, MD

8d • $15 - $163,000 • Remote

About The Position

ATI is modernizing. We are transforming how we train, coach, and support automotive shop owners across the country, and we need someone who can build the content engine that powers that transformation. This is a senior individual contributor role with significant strategic ownership. You will set the direction, do the work, and show up in the room as an ATI expert. No playbook is handed to you. You build it. This role sits at the intersection of content strategy, member communications, learning design, and digital platform ownership. You will lead the development and delivery of ATI's training programs, peer group curriculum, and coaching support content, while simultaneously owning the strategy and overhaul of ATI's public-facing website and member portal. The member portal is ATI's operational hub where members and coaches track weekly performance data to manage and grow their automotive and collision businesses. Modernizing that experience is a top priority. Content placed into ATI's learning management system will be managed by a peer to this role. Your focus is on creating that content and ensuring it reflects ATI's standards, as well as owning the digital environments where members and prospective members interact with ATI directly.

Requirements

• 8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field
• Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight
• Experience creating both in-person and digital on-demand learning or content programs
• Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program.
• Comfortable presenting and facilitating to senior executive audiences, peer groups, and live workshop settings
• Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
• Strong written communication skills. Every piece of content you create carries the ATI brand.

Nice To Haves

• Experience in automotive aftermarket, franchise, skilled trades, or professional services industries
• Background in coaching or consulting environments, peer advisory groups, or professional development programming
• Familiarity with member portals, performance dashboards, or data-driven member experience platforms
• Comfort with content governance, site taxonomy, and working alongside UX and technology partners to define platform requirements
• Experience with tools such as Articulate 360, Adobe Creative Suite, or similar content development platforms

Responsibilities

• Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASA
• Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
• Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
• Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars: Grow, Retain, Monetize, Lead, Diversify, and Optimize
• Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery
• Ensure all content reflects ATI's voice, member-first philosophy, and the brand promise
• Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
• Topics may include automotive aftermarket operations, shop business management, financial performance, customer retention, marketing fundamentals, and related ad-hoc subjects
• Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
• Gather real-time member feedback and use it to continuously sharpen content relevance and program quality
• Serve as the strategic owner of ATI's public-facing website, where prospective and current members first encounter ATI
• Own the strategy and overhaul of the ATI member portal, the platform where members and coaches log, track, and analyze weekly shop performance data to drive business improvement
• Lead a thorough assessment of the current member portal, identify gaps against member needs and modern UX standards, and build a prioritized enhancement roadmap
• Develop business cases for site and portal improvements, including cost-benefit framing, member impact projections, and phased implementation plans
• Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams
• Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and intuitive member experience
• Stay current on digital platform capabilities, member portal tools, and data visualization trends to inform forward-looking vendor and build recommendations

Benefits

• paid time off
• holiday pay
• health and wellness benefits
• Get early access to 50% of your earned wages at any time through our myFlexPay program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed