Sr Marketing Manager- Content Strategy

BECU • St. David's, WA

1d • $99,900 - $186,400 • Hybrid

About The Position

This role is for a Sr Marketing Manager focused on Content Strategy at BECU, a financial institution. The position involves shaping how BECU connects, informs, and inspires through resonant content. The leader will combine data, creativity, and marketing strategy to design impactful experiences for members throughout their financial journeys. The work will influence how members discover, understand, and engage with BECU’s products, aiming to drive growth and build trust. The goal is to translate insights into meaningful content strategies that elevate brand presence, improve conversion, and empower financial well-being. Occasional travel to headquarters in Tukwila, WA is required.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience.
• Minimum 6 years of experience in content, web or user experience strategy required.
• Demonstrated ability to translate business and user needs into content solutions required.
• Excellent written and verbal communication skills, including experience writing web copy required.
• Experience analyzing metrics and data and providing recommendations based on findings.
• Excellent project management skills with a strong service focus and ability to manage multiple projects and deliverables.
• Excellent written and presentation skills, including presentation development and delivery.
• Demonstrated understanding of brand and its relation to positioning, marketing strategies, and tactics.
• Excellent business acumen with the ability to research and provide innovative business and competitive analytics, positioning, and strategies toward fulfilling marketing opportunities.
• Demonstrated ability to lead and inspire cross-functional collaboration, relationship building, influence, and negotiation.

Nice To Haves

• Advanced degree in Marketing, Business Administration, or Communications preferred.
• Content marketing experience a plus.
• Previous experience designing information architecture for the implementation of large-scale content solutions and using web analytics to support assessments and decisions preferred.
• Experience with Google Analytics highly preferred.
• Experience with an enterprise-wide content management system (CMS) preferred.
• CRM and life-cycle marketing experience.

Responsibilities

• Develop and continuously refine comprehensive content strategies that drive website traffic, member acquisition, product adoption, and engagement.
• Align content strategy with broader marketing models, channel strategies, and offer strategies to maximize performance across digital and traditional platforms.
• Leverage analytics, content audits, A/B testing, and tools like GA4 to uncover insights, identify opportunities, and make informed decisions that improve content effectiveness and conversion rates.
• Write, edit, and optimize web content that educates, engages, and converts, while maintaining consistency with BECU’s brand voice and compliance standards.
• Lead or contribute to website enhancements, content restructuring, and information architecture improvements to create seamless, intuitive user experiences.
• Manage the editorial calendar and collaborate with writers, designers, and project managers to deliver high-quality content on time.
• Partner closely with teams across marketing, product, analytics, and finance to build integrated strategies that support business goals and member needs.
• Perform competitive analysis and stay ahead of market trends to keep BECU’s content relevant, differentiated, and impactful.
• Mentor team members, foster collaboration, and inspire innovative thinking that elevates content strategy and execution.
• Present insights, strategies, and recommendations to senior leadership, helping guide key business decisions.

Benefits

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior