Director, Content Strategy
About The Position
We are looking for a Director of Content Strategy who thrives at the intersection of high-level strategic architecture and technical execution. This isn't a role for a traditional "big idea" campaign writer; we need a structured content expert. Someone who views words as a scalable system. In this role you will lead the messaging evolution for a large technology client. Your primary objective is to take high-level brand frameworks and translate them into precise, high-performing consumer copy deeper in the funnel (search, merchant networks, and digital touchpoints). You will be the bridge between the client’s marketing stakeholders, legal requirements, and performance data, ensuring every word is accounted for, approved, and effective. Note: this role is not just a copywriter. This role is for a strategic communications leader who happens to write, not a writer who occasionally thinks strategically. This candidate will be expected to influence senior clients and hold a strategic point of view under pressure.
Requirements
- 7–10+ years of content strategy or copywriting experience within digital payments, FinTech, or high-end tech environments.
- Expertise in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment.
- Proven experience in enterprise-scale content systems, governance, and information architecture.
- Expertise in content governance, audit, and lifecycle management
- Expertise in information architecture and content modeling
- Expertise in editorial strategy and voice/tone frameworks
- Expertise in taxonomy strategy
- Expertise in multi-channel content planning
- Deep expertise in architecting frameworks. You understand how to maintain a consistent thread from a TV spot down to a 30-character search headline.
- You are a structured content writer. You understand how metadata, SEO, and user intent influence the effectiveness of a string of text.
- Elite editing and proofreading skills; an obsession with "high-craft" standards.
- Exceptional organizational skills. You find peace in a perfectly tagged content library and a clear legal-approval pipeline.
- Comfortable managing up. You can defend a strategic choice to senior clients while remaining flexible enough to incorporate feedback.
- Proven ability to drive projects forward with minimal oversight in a fast-paced environment.
Responsibilities
- Lead the creation of robust messaging frameworks that extend global brand campaigns into the "nitty-gritty" of the funnel (search, merchant networks, and digital touchpoints).
- Ideate directly with the client marketing stakeholders. You will lead presentations, manage executive feedback, and navigate conflicting stakeholder opinions with poise and "executive presence."
- Translate abstract strategies into crisp, consumer-facing copy for online merchant networks, search ads, and point-of-sale environments.
- Build and maintain a comprehensive repository of all campaign messages.
- Tag messages to specific campaigns.
- Map performance data to specific copy variants.
- Track legal approvals and "in-progress" claims.
- Leverage research and performance insights to inform new message tests and iterate on existing frameworks.
- Ensure every character adheres to rigorous standards for craft, voice, and tone.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
