Director, AI Content Strategy

Comcast•Philadelphia, PA

About The Position

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. Job Summary The Director of AI of Content Strategy will be a core member of the CB marketing team, responsible for ensuring CB content strategy is poised to deliver impact in a new, LLM-driven eco-system. This person will be more than a content strategist and creator - they will be a high-impact, highly visible orchestrator driving our business and brand forward. This person will need a proven ability to think cross-functionally in order to design and operationalize a data-driven, AI-native content strategy that impacts the full CB eco-system across stakeholders. They will have visibility and governance across key channels including, but not limited to, .com, thought leadership content, social, PR and earned media, sales enablement, executive content, and 3rd party content (partnerships, media programs, affiliate marketing, customer and technology partner content). We are looking for a strategic thinker, content expert, and team player who is AI-savvy with a proven ability to deliver content strategy and deliver best-in-class work in new, emerging areas. This person will need excellent executive presence and the ability to influence without direct reporting authority.

Requirements

AI Adoption
Leadership
Planning Ability
15 Years +

Responsibilities

Architect dynamic LLM Strategy that reflects areas where CB brand should be showing up within AI eco-system
Work cross-functionally to define enterprise AI content strategy based on current strengths and opportunities
Build category authority and visibility for key areas of focus within brand and business
Design content approach that needs the needs of LLM (structured data, formats, schema, metadata, tagging, etc.)
Build AI content governance policy in partnership with legal and content development teams
Create frameworks for “answer engine optimization” and work with teams to populate content accordingly
Partner with SEO team to align structured content with search + LLM visibility
Ensure all content efforts (.com, social, thought leadership, etc.) support AI discoverability - consistently test and learn to determine best approach
Work cross-functionally to mobilize content strategy, supporting teams who are leading content development and ensuring they are delivering content that will drive AEO/GEO
Work with .com team on technical structure to ensure visibility and impact of content
Partner with brand on narrative consistency
Align with PR on earned signals & citation authority
Partner with media team to deliver content opportunities with key citation sources
Enable social teams with AI-enhanced distribution strategy
Support content teams on AI workflows
Develop prompt frameworks & content acceleration models
Define LLM visibility KPIs focused on content (cross-segment)
Track citation presence in AI summaries
Monitor semantic authority and entity recognition
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.