Director, Brand & Content Strategy

Iterable•Boston, MA

About The Position

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. The platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. The company's success is powered by extraordinary people who bring core values—Trust, Growth Mindset, Balance, and Humility—to life, fostering a culture of innovation, collaboration, and inclusion. Iterable has been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, on Forbes’ list of America’s Best Startup Employers in 2022, on Wealthfront’s Career Launching Companies List, and held a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence, including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide, Iterable is committed to building a diverse and inclusive workplace. The Director, Brand & Content Strategy will define and lead Iterable’s brand strategy across narrative, creative, and content, reporting to the CMO. This leadership role blends strategic thinking with strong creative judgment, owning how Iterable is positioned in the market and how that positioning comes to life across every touchpoint.

Requirements

10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
Proven experience building and evolving a brand through a period of scale or market transition.
Strong strategic instincts paired with excellent creative judgment.
Experience leading teams and working with external agencies.
Ability to translate complex products into clear, compelling stories.
Comfort operating at both the strategic and executional level.
Strong executive presence and the ability to influence cross-functional partners.

Responsibilities

Lead the brand strategy across the business, ensuring a clear and differentiated position in the market, defining the brand vision and identity, and bringing consistency and clarity across audiences, programs, and channels.
Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies the company's point of view with senior leaders (VP–C-suite).
Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.