Director, Brand & Content Strategy

Iterable

About The Position

We’re looking for a Director, Brand & Content Strategy to define and lead Iterable’s brand strategy across narrative, creative, and content. Reporting to the CMO, this leadership role will blend strategic thinking with strong creative judgment. You’ll own how Iterable is positioned in the market and how that positioning comes to life across every touchpoint—from flagship campaigns and thought leadership to our website, events, and always-on content.

Requirements

10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
Proven experience building and evolving a brand through a period of scale or market transition.
Strong strategic instincts paired with excellent creative judgment.
Experience leading teams and working with external agencies.
Ability to translate complex products into clear, compelling stories.
Comfort operating at both the strategic and executional level.
Strong executive presence and the ability to influence cross-functional partners.

Responsibilities

Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You'll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels.
Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life.
Content & Thought Leadership: Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite).
Integrated Brand Campaigns: Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue.
Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.