Director, Content Strategy & Campaigns

Culture Amp•San Francisco, CA

About The Position

Join us on our mission to make a better world of work. Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company. For more information visit cultureamp.com . Role overview We are looking for a Director of Content Strategy and Campaigns to operationalize an established market narrative through content, thought leadership, and integrated campaigns. This role ensures our narrative shows up clearly, consistently, and effectively across owned media, executive thought leadership, and campaign moments. You will translate an existing narrative into content systems and campaigns that create momentum in the market. You will manage an existing content team member and partner closely with brand, product marketing, demand, and executive leadership. This is an hands-on role for someone who excels at turning strategy into action and making ideas land at scale. How this role shows up This role ensures that an established market narrative consistently shows up in the world through content and campaigns that feel intentional, cohesive, and effective. Success looks like clarity in the market, stronger campaign performance, and content that people recognize and trust.

Requirements

15+ years of total experience in content strategy, campaign marketing, or editorial roles within B2B SaaS or technology companies
3-5 years of experience leading teams globally (APAC/EMEA a plus)
Proven experience executing content strategies and integrated campaigns
Strong editorial judgment and ability to elevate ideas into clear, compelling content
Experience supporting executive thought leadership
Comfort operating at both strategic and hands-on levels
Experience managing or mentoring content team members
Strong writing and editing skills with a sharp storytelling instinct

Nice To Haves

Experience scaling content and campaigns in a growing or changing organization
Background in editorial, journalism, or narrative brand storytelling
Experience working across cross-functional or global teams

Responsibilities

Content strategy and editorial leadership Own the content strategy and editorial roadmap aligned to the established market narrative Translate core messaging into content themes, formats, and cadences across the year Set standards for voice, tone, and storytelling consistency across channels
Thought leadership execution Lead execution of thought leadership programs, including executive bylines, POV pieces, keynote narratives, and long-form content Lead executive content for major moments, including keynote narratives and executive presentations, ensuring alignment with campaign and ongoing content efforts. Partner with executives to shape, refine, and deliver their perspectives within the existing narrative framework Ensure thought leadership is relevant, timely, and aligned to campaign priorities
Campaign strategy and content activation Own campaign content strategy and execution, ensuring campaigns are grounded in strong storytelling Partner with brand and demand teams to activate campaigns through content across channels Translate campaign strategies into cohesive content plans and assets Ensure campaigns feel connected to the broader narrative rather than isolated moments
Owned media and content ecosystem Own owned media channels including blog, social, newsletters, and other content destinations Ensure owned media supports both long-term narrative consistency and short-term campaign goals Guide social content to reinforce thought leadership, campaigns, and brand credibility
People leadership and collaboration Manage and mentor at least 1 existing content team member Act as a content and campaign partner across marketing, communications, and leadership teams Collaborate closely with product marketing, brand, creative, and comms
Measurement and impact Define and track success metrics for content and campaign performance Evaluate impact through engagement, adoption of messaging, campaign contribution, and sales enablement feedback Continuously optimize content and campaign execution based on performance and business priorities

Benefits

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
Medical insurance coverage for you and your family (Available for US & UK only)