Customer Acquisition Manager – Growth & Enablement

Oracle•United States,

17h•$102,300 - $209,500

About The Position

The Customer Acquisition Manager – Growth & Enablement owns the strategy, design, governance, and end-to-end execution of a global portfolio of strategic customer events and hospitality programs across North America, EMEA, and APAC. The role establishes a dedicated operating model, manages concurrent programs, and serves as the central leader coordinating field marketing, sports marketing, sales, partners, regional stakeholders, agencies, vendors, and executives. The role requires global consistency alongside effective in-region execution, particularly in APAC. The manager translates pursuit and account priorities into tailored customer journeys, bringing together content, speakers, venues, hospitality, transportation, and executive engagement. They ensure programs are delivered on time, within budget, and in compliance with Oracle requirements, while building scalable processes, regional execution capacity, and a framework for measuring customer and business impact. The role also aligns BDR/SDR teams with field sales, strategic partners, and product organizations so event investment supports coordinated account engagement, pipeline acceleration, and measurable sales outcomes. It leads field sales enablement for partner offerings by equipping sellers with messaging, tools, knowledge, and coordinated support to position joint solutions and engage target accounts. These are high-touch, customer-specific experiences tied to strategic pursuits, executive engagement, partner alignment, and premium hospitality—not standard field marketing events.

Requirements

10+ years of progressive experience in global events, experiential marketing, executive programs, strategic account marketing, or a related discipline.
Demonstrated ownership of complex, high-touch, multi-stakeholder programs across regions, including large six- and seven-figure event budgets.
Strong program-management discipline, including management of concurrent workstreams, critical paths, approvals, and dependencies while maintaining strategic context.
Experience leading agencies, vendors, and matrixed teams, with clear quality, accountability, and financial-stewardship standards.
Executive presence and exceptional written and verbal communication skills; ability to influence senior leaders, resolve ambiguity, and make sound decisions under time pressure.
Working knowledge of contracting, procurement, compliance, purchase orders, registration, hospitality, venue operations, and event risk management.
Experience leading integrated field sales enablement and event activation programs for partner, alliance, or joint technology offerings.
Demonstrated success driving customer registration, executive meetings, account engagement, and structured sales follow-up for strategic events.
Ability to translate complex partner and product capabilities into actionable sales plays and coordinate effectively across field sales, BDR/SDR, product, partner, and marketing teams.
Ability to travel domestically and internationally and support global time zones during critical planning and execution periods.
Bachelor’s degree or equivalent practical experience.

Nice To Haves

Experience in enterprise technology, cloud, AI infrastructure, strategic partnerships, and complex B2B customer environments.
Experience designing executive-level customer experiences tied to strategic pursuits or account progression rather than stand-alone brand events.
Direct experience executing in APAC and EMEA, with strong cultural fluency and an established network of regional agencies or vendors.
Experience with premium sports, entertainment, or cultural hospitality and sponsorship or ancillary-event activation.
People leadership experience and success building a new operating model, function, or center of excellence.

Responsibilities

Own the integrated global roadmap for strategic events, including executive summits, industry conferences, ancillary programs, and sports hospitality, prioritizing investment by pursuit importance, customer value, timing, feasibility, and resources.
Design event strategies and complete customer journeys, including audiences, objectives, agendas, venues, hospitality, activities, transportation, executive moments, and local-market details.
Lead end-to-end operations for multiple concurrent programs, including briefs, workback plans, budgets, registration, agencies, venues, vendors, food and beverage, transportation, guest communications, production, staffing, risk management, and on-site delivery.
Coordinate with pursuit leaders, account teams, subject-matter experts, and executive offices to identify speakers and executive participants, shape messaging, and prepare speakers for each customer and context.
Create repeatable global standards, templates, decision rights, and escalation paths while enabling local adaptation; develop in-region support, especially in APAC, for sourcing, vendors, transportation, cultural considerations, contracting, compliance, and purchase orders.
Coordinate field marketing, sports marketing, sales, partner marketing, regional marketing, agencies, and executive stakeholders; clarify ownership, track event progress in DISCO, and move dependencies and decisions forward.
Manage program forecasts and budget controls; support required executive and CEO-office approvals; oversee contracts, purchase orders, compliance submissions, and partner co-investment or MDF processes; identify risks early.
Select, brief, and manage agencies and specialized vendors; set deliverables and service standards, negotiate scope and value, and hold partners accountable for quality, timing, cost, and brand experience.
Define success measures for attendance, customer engagement, executive participation, account progression, experience quality, and operational performance; conduct post-event reviews and apply lessons to future programs.
Design the strategic-events operating model, identify resource gaps, and lead or build a dedicated team; coach matrixed contributors and foster a high-accountability, calm, customer-first culture.
Lead field sales enablement for partner offerings by developing value propositions, customer use cases, sales plays, talk tracks, and account-specific engagement strategies.
Drive pre-event sales activation, including target-account selection, BDR/SDR outreach, customer registration, executive and seller meeting recruitment, agenda development, and partner and product participation.
Align field sales, BDR/SDR, partner, product, and marketing teams on event goals, priority opportunities, meeting preparation, and post-event follow-up; measure attendance, meetings held, seller engagement, pipeline creation, and opportunity acceleration.