Senior Growth Enablement Manager

Encircle

1d•Remote

About The Position

Encircle is hiring a Senior Growth Enablement Manager to build and lead growth enablement across new sales, account management, onboarding and activation. This builder role will establish the strategy, programs, tools and measures that help customer-facing teams deliver consistent, useful conversations and help customers succeed. The role partners with Sales, Customer Success, Growth Leadership, Product Marketing, and Revenue and Growth Operations. Coaching and performance management remain with Sales and Customer Success leaders; Product Marketing owns positioning and messaging; Revenue and Growth Operations owns sales data, processes and systems. The manager will define role expectations and a scalable enablement roadmap, deepen teams’ understanding of restoration businesses, develop customer conversation and sales skills, create demo frameworks and certification, and build structured onboarding and ramp paths. They will also maintain current customer-facing materials, prepare teams for product or pricing changes, and measure program readiness, adoption and impact using call insights, performance data, and team and customer feedback. Encircle is a remote-first company with a collaboration hub in downtown Kitchener. The role is remote in Canada, with a hybrid option in Kitchener, Ontario. Encircle describes itself as a software company serving restoration contractors and insurance professionals, helping them process claims faster.

Requirements

10+ years of experience in sales enablement, revenue enablement or a related role; ideally in B2B SaaS.
Experience building an enablement program from the ground up.
Experience rolling out a consistent approach to customer conversations and sustaining it through reinforcement beyond a launch event.
Experience supporting multiple customer-facing teams, such as new sales, account management and onboarding or customer success.
Ability to earn the trust of experienced teams and help them grow by building on their existing knowledge.
Strong facilitation and coaching skills, with an ability to make learning practical, engaging and relevant.
Ability to turn complex products into simple, usable tools.
Ability to use data and customer insight to prioritize work and demonstrate impact.
Genuine interest in customers and understanding their businesses, not just their buying process.
Comfort with modern sales tools, including CRM, conversation intelligence and AI tools for learning and content.

Nice To Haves

Experience enabling teams serving trades, construction, field services, insurance or owner-operated businesses.
Experience in a fast-moving sales environment with short deal cycles.
Background in sales or customer success.

Responsibilities

Define Encircle’s growth enablement strategy and roadmap in partnership with Sales, Customer Success and Growth Leadership.
Define the knowledge, skills and behaviors expected for each customer-facing role, assess current capabilities and prioritize enablement needs.
Build a scalable enablement program with clear owners, cadence and measures.
Ground sales, onboarding and customer support in a strong understanding of customers’ businesses and restoration industry operations.
Work with Product Marketing to incorporate customer insight, feedback and stories into learning programs.
Develop and reinforce a consistent approach to customer conversations across new sales and account management.
Build skills in listening, discovery, understanding customer businesses, demonstrating value and presenting Encircle in context of customers’ work.
Support onboarding and activation practices that help customers realize value quickly and confidently.
Create standard demo and conversation frameworks suited to different roles, audiences and products.
Develop a certification process and run regular practice and review sessions for customer-facing staff.
Build structured onboarding paths and milestones for new sellers, account managers, and onboarding and activation managers.
Make restoration industry learning a core part of new-hire onboarding.
Work with Product Marketing to turn positioning, product knowledge and competitive insight into practical tools such as talk tracks, discovery guides and answers to common questions.
Maintain a central source of current, approved materials for customer-facing teams.
Prepare teams for product or pricing changes before those changes reach customers.
Define enablement impact measures with Sales Leadership and Revenue and Growth Operations.
Use call insight, performance data, and team and customer feedback to identify opportunities and shape the program.
Report on readiness, adoption and impact to growth and sales leadership.