CRM Specialist

Brightspeed•Charlotte, NC

7h•Hybrid

About The Position

Brightspeed is seeking a CRM Specialist to join its growing Marketing team. The role designs, builds, improves, and maintains customer communications and triggers in Salesforce Marketing Cloud (SFMC) and other key marketing technology solutions. The CRM Specialist develops customer journeys, optimizes reporting and automation to monitor key performance indicators, and serves as a subject matter expert in email platform optimization. The position also handles technical campaign production and deployment, including setup, scheduling, testing, data architecture, tagging, and deployment of multiple campaign types.

Requirements

At least 2 years of Salesforce Marketing Cloud (SFMC) development and administration experience.
Strong business acumen.
Excellent written and oral communication skills.
Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation.
Track record of delivering results and ability to work across long-term strategic and short-term tactical scopes in a high-energy, fast-paced environment.

Nice To Haves

Marketing Cloud certification.
Bachelor’s degree in Business Administration, Marketing, or a related field.

Responsibilities

Build customized customer journeys in Marketing Cloud using expertise in database management and data extensions.
Optimize the use of Salesforce reports and automations to monitor and improve KPIs.
Optimize the email platform, including inbox deliverability, data feeds, and mobile metrics.
Complete technical production and deployment activities, including automated email campaign setup, scheduling, testing, data architecture, and tagging.
Deploy one-time, recurring, triggered, and dynamic content-driven campaigns in SFMC.