Lead, CenterWell Onboarding Marketing

Humana

5d•$126,300 - $173,700•Remote

About The Position

The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing is the operational leader of an assigned marketing pod. The role translates journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP), working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders. The Pod Lead drives pod execution, prioritization, and delivery, fostering accountability, collaboration, and continuous improvement. As Humana shifts from campaign-based marketing to orchestrated, personalized member journeys, this role helps turn strategy into execution and is accountable for delivery speed, quality, predictability, effective use of platform capabilities, time-to-market, and contributions to member and business outcomes. The role identifies and communicates initiatives that enhance the positioning and offering of products and services to members and performs analytic functions such as modeling, data management, or reporting solutions. It advises executives on functional strategies, often segment-specific, and exercises independent judgment on complex issues with minimal supervision. The Pod Lead owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication. In partnership with the Communications Strategy Lead, the role translates journey strategy into actionable plans and oversees execution within Adobe Experience Platform. It removes barriers, improves team effectiveness and delivery predictability, maximizes platform capabilities, and builds a high-performing, accountable pod culture. The position is remote, operates on Eastern Standard Time hours, and may require up to 10% travel.

Requirements

Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.
2+ years of experience leading agile teams, pods, or cross-functional initiatives.
Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.
Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.
Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment.
Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment.
Strong facilitation, communication, organization, and problem-solving skills.
Ability to influence without direct authority and build accountability across diverse teams.

Nice To Haves

Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

Responsibilities

Lead the day-to-day operations of an assigned marketing pod, keeping priorities clear and ensuring work is effectively planned.
Translate journey strategy into actionable plans and oversee execution within Adobe Experience Platform.
Own pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication.
Coordinate across strategy, analytics, business stakeholders, channel partners, and execution teams to move member journeys from concept to launch.
Drive delivery against priorities with speed, quality, and predictability, while maximizing platform capabilities and accelerating time-to-market.
Identify and communicate initiatives that enhance the positioning and offering of products and services to members.
Perform analytic functions, including modeling, data management, or reporting solutions.
Advise executives on functional strategies, often segment-specific, on matters of significance.
Identify opportunities to improve team effectiveness, delivery performance, operational processes, and speed-to-market.
Remove barriers to execution and foster accountability, collaboration, and continuous improvement.
Contribute to improved member experiences and measurable business outcomes.