CRM & Lifecycle Manager

OUTLOOK GROUP•Glendale, CA

1d•$115,000 - $130,000•Hybrid

About The Position

The CRM & Lifecycle Manager will be focused on building strategic, data driven and customer centric programs that drive long term brand value, grow our active customer base, increase user engagement, and drive higher revenue per customer. This position will leverage our loyalty program, email, SMS, push notification, and a close partnership with the operating teams to create and communicate compelling value propositions for our customers. You will leverage various data sources to understand customer behavior, identify customer needs and understand campaign effectiveness.

Requirements

Bachelor’s degree in Marketing, Communication, Business, or related field
5+ years of experience in Marketing
Collaborative team player
Experience working with tech and product teams.
Experienced working in fast-paced, technology-driven environments
Marketing Automation, Lifecycle Marketing, Email and CRM experience
Prior experience producing conversion driving digital content
Confidence to think out of the box and experiment with new ideas or projects
Experience with sophisticated CRM platforms, such as Bloomreach
Demonstrated analytical, strategic, and project management skills
Self-starter able to flexibly handle key tasks as needed
Passion for marketing with a drive to succeed and make an impact

Nice To Haves

Has a good understanding of psychic industry and enjoys the product.
Loyalty Program experience

Responsibilities

Develop strategy for retention marketing team, oversee execution of integrated campaigns and measure results
Leverage customer data to create and execute lifecycle marketing campaigns to drive customer engagement and revenue
Build segmented audiences to deliver more relevant messaging across channels
Partner with Creative team to develop compelling campaigns and increase Brand value
Partner with Analytics team to develop, deploy and measure test-and-learn agenda focused on continuous improvement and optimization
Work collaboratively with Product and Technology teams to develop customer centric offerings that meet our customer expectations and focused to deliver added value
Partner with Customer Service to understand and leverage customer insights
Work closely with the technology team on requirements for CRM technical needs
Stay up to date on best practices and industry trends to constantly find innovative ways to improve the marketing strategies
All other projects as assigned