Digital Specialist - Lifecycle and CRM

Giant Tiger•Ottawa, ON

9d•CA$58,400 - CA$87,600•Remote

About The Position

At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. This role will follow a fully remote schedule. Applicants for this role can expect to work from home 5 days a week.

Requirements

Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a related field
3+ years hands-on experience with email service provider platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar).
3+ years of experience in email marketing, including hands-on campaign execution (A/B testing, segmentation, and targeted sends), maintaining email databases, and partnering with designers and copywriters to deliver accurate, engaging communications.
3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation, applying insights to optimize campaign strategies, improve targeting, and drive measurable customer engagement and conversion.
3+ years of retail experience in a Digital Specialist role, focused on lifecycle marketing and CRM.
Ability to code within Klayvio
Analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations.
Excellent communication and collaboration skills to work across marketing, product, and analytics teams.

Nice To Haves

Bilingual (English/French)
Experience in both Agile and Scrum
Experience with Figma and other creative/content tools
Experience working in retail and eCommerce

Responsibilities

Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., onboarding, re-engagement, retention, upsell, win-back) within our email platform.
Plan, build, and deploy marketing campaigns ensuring alignment with marketing initiatives and business goals.
Analyze campaign results against key performance metrics (deliverability, open rate, CTR, conversion, revenue attribution) and optimize content, targeting, and timing.
Define and apply campaign segmentation and exclusion logic, leveraging data and behavioural insights to ensure the right customers receive the right content—for example, targeting only stores or regions participating in featured assortments.
Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies.
Share insights and recommendations with the team.
Partner with marketing, product, and analytics teams to align campaigns with broader initiatives and ensure consistent messaging across channels.
Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and proactively manage list health and deliverability.
Implement storytelling elements into communications, developing layouts, content, and messaging using insights from past campaigns, competitors, and customer engagement.

Benefits

Competitive Compensation
Retirement savings support
Comprehensive well-being benefits
Deferred Profit Sharing Plan (DPSP)
Flexible, cost-shared health and dental benefits
Annual paid time off, including personal and vacation days
Additional paid holiday time between Christmas and New Year’s
Coaching, training, and support for career growth
Store Discount
Parental leave salary top-up
Recognition program that celebrates great work with monetary rewards and other perks
Safety first environment