Digital Marketing & CRM Specialist

University of Colorado•Hybrid, CO

2d•$54,254 - $72,701•Hybrid

About The Position

The CU School of Pharmacy is seeking a dynamic and versatile Digital Marketing & CRM Specialist to execute digital marketing initiatives that support student recruitment, community engagement, and event registrations (Cvent). This role serves as the primary administrator for Salesforce Marketing Cloud and plays a key role in developing data-driven campaigns across email, digital advertising, and web channels. As part of a small, collaborative team, this role reports to the Marketing & Communication Director and will contribute broadly to marketing and communications efforts combining technical expertise, basic design skills, creative storytelling, and hands-on support for events and content creation.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Two (2) years of experience in digital marketing or communications.
Applicants must meet minimum qualifications at the time of hire.

Nice To Haves

Experience in higher education, healthcare, or recruitment marketing.
Experience with CRM systems and marketing automation tools.
Experience supporting paid digital advertising campaigns.
Experience with email marketing platforms (Salesforce Marketing Cloud preferred).
Experience analyzing and reporting on marketing performance metrics.
Ability to communicate effectively, both in writing and orally.
Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
Outstanding customer service skills.
Strong understanding of digital marketing strategy and best practices.
Ability to manage multiple projects and priorities in a fast-paced environment.
Detail-oriented with strong organizational skills.
Comfortable wearing multiple hats and adapting to evolving team needs.
Collaborative mindset with strong interpersonal skills.
Ability to think creatively with a data-driven approach to decision-making.
Ability to work in a fast-paced, mission-driven environment.
Strong writing, editing, and storytelling skills.
Basic photography and/or content creation skills.

Responsibilities

Build, deploy, and optimize Salesforce Marketing Cloud email journeys, audience segmentation, and recruitment campaigns in collaboration with digital strategy, while ensuring data integrity, list management, and compliance with email marketing best practices.
Develop and execute targeted email and newsletter campaigns for prospective students, partnering with admissions and program teams to align messaging with enrollment and recruitment goals.
Create and manage Cvent registration forms and landing pages for key events, supporting seamless user experiences and effective event promotion.
Support paid digital advertising initiatives across social, search, and display channels, assisting with campaign planning, execution, optimization, and coordination with internal stakeholders or external vendors.
Track, analyze, and report on marketing performance metrics across email, digital campaigns, and web traffic, delivering actionable insights, dashboards, and regular reports to improve effectiveness.
Write compelling marketing copy and develop engaging storytelling content highlighting students, faculty, research, and programs, including capturing basic multimedia assets to support campaigns.
Provide comprehensive marketing support for events and recruitment initiatives, including promotion, on-site or post-event communications, and contributing to broader team priorities in a collaborative environment.