CRM Executive (m/f/d)

Merkur Sportwetten

1d•Hybrid

About The Position

MERKUR Sportwetten GmbH brings together the MERKUR GROUP’s national and international sports betting operations and offers an omni-channel experience through brands such as MERKUR Bets and Betcenter. The CRM Executive supports the planning, creation and execution of CRM campaigns across communication channels, collaborating with central and local teams to develop targeted customer journeys and optimize customer communication. The role involves setting up and creating email, SMS and push messages for campaigns and ensuring their timely execution. It also supports sportsbook and casino promotions, plans and executes A/B tests, and uses results to identify optimization opportunities and inform data-driven campaign decisions. In collaboration with the content team, the CRM Executive optimizes campaign messaging and identifies new content opportunities. The role also performs pre-launch quality assurance checks on journey setups, site content, newsletters, banners and other promotional materials.

Requirements

Experience in an online betting business, preferably, or in a similar role within an online business.
Ability to manage multiple tasks simultaneously, prioritize effectively and meet deadlines in a dynamic work environment.
Experience with Excel and other MS Office applications.
Strong communication skills, creativity, and a collaborative and resourceful approach to work.
Very good written and spoken English and good written and spoken German.
High attention to detail and customer focus.
Keen interest in sports and betting.
Ability to work effectively in an international team environment.

Responsibilities

Support the planning, creation and execution of CRM campaigns across various communication channels.
Set up and create email, SMS and push messages for campaigns and ensure their timely execution.
Support the creation and implementation of sportsbook and casino promotions.
Work with central and local teams to develop effective, targeted customer journeys.
Plan and execute A/B tests, identify optimization opportunities and support data-driven campaign decisions.
Work with the content team to optimize campaign messaging and identify new content opportunities for CRM activities.
Perform quality assurance checks before campaigns go live, including reviewing journey setups, site content, newsletters, banners and other promotional materials.