CRM & Email Marketing Specialist

Apex Service Partners•Irving, TX

4d•$65,000 - $75,000•Hybrid

About The Position

Apex Service Partners is seeking a CRM & Email Marketing Specialist to execute and optimize customer communications across email, SMS, marketing automation, and lifecycle marketing programs. The role independently manages campaign production, audience targeting, quality assurance, deployment, testing, and performance analysis within Apex’s Customer Data Platform (CDP). The CRM team supports customer communications across a growing portfolio of home-service brands, combining locally relevant marketing with scalable lifecycle programs, customer data, automation, and cross-channel engagement. The position provides hands-on experience with high-volume campaign execution, automated customer journeys, customer segmentation, testing, and the development of Apex’s CRM program.

Requirements

Demonstrated ability to independently manage email, SMS, or CRM campaigns from brief through audience development, QA, scheduling, deployment, and performance review.
Hands-on experience with marketing automation, email marketing, CRM, ESP, or CDP platforms.
Experience with customer segmentation, audience targeting, suppression logic, personalization, or customer journey development.
Working knowledge of HTML/CSS for email, including ability to modify templates and troubleshoot common email rendering issues.
Strong project and campaign management skills, exceptional attention to detail, and a disciplined approach to QA.
Ability to understand different customer audiences and translate business objectives into relevant customer communications.
Strong judgment and problem-solving skills, including troubleshooting campaign, audience, template, or platform issues.
Ability to interpret email, SMS, and CRM campaign analytics and reporting and translate results into actionable recommendations.
Strong organizational skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
Ability to collaborate across CRM, Creative, regional and market marketing teams, analytics, operations, and other business partners.
Commitment to maintaining the integrity, voice, and customer experience of Apex’s portfolio of brands throughout campaign development.
Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant professional experience.
3–5 years of experience in CRM, email marketing, lifecycle marketing, marketing automation, or digital campaign management.
Hands-on experience working within an ESP, marketing automation platform, or Customer Data Platform (CDP).
Solid understanding of CRM principles, customer journeys, customer lifecycle marketing, segmentation, and triggered communications.
Takes ownership of work and follows through on commitments.
Highly organized with exceptional attention to detail.
Curious and motivated to understand how customer behavior, business needs, data, and technology come together within CRM.
Comfortable operating in a fast-moving environment with multiple campaigns and competing priorities.
Strong written and verbal communication skills and ability to work effectively with technical and non-technical partners.
Collaborative and able to build productive relationships across teams.
Uses sound judgment and understands when to resolve an issue independently versus escalate it.
Resourceful and proactive in identifying solutions and opportunities for improvement.
Receptive to feedback and committed to continuous learning and development.
Demonstrates integrity, professionalism, and respect for others.

Nice To Haves

Experience with Blueshift; experience with Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar tools is also relevant.
Experience with A/B testing, campaign optimization, and performance analysis.
Experience with SMS marketing best practices.
Understanding of dynamic templating, personalization, and dynamic content.
Working knowledge of email deliverability, list hygiene, consent, opt-out, and suppression best practices.
Experience with ServiceTitan or marketing within a multi-location, franchise, home-services, or similarly distributed business model.

Responsibilities

Independently build, QA, schedule, and deploy email and SMS campaigns, including local, national, recurring, triggered, and lifecycle communications.
Build and validate campaign audiences using customer and business data, including segmentation, audience targeting, eligibility criteria, personalization, and suppression logic within the CDP.
Implement and optimize lifecycle marketing programs and automated customer journeys, including prospecting, nurturing, cross-sell, win-back, retention, post-service, transactional communications, and other triggered campaigns.
Translate campaign briefs, business priorities, and local market needs into CRM execution in partnership with regional and market marketing teams, Creative, and other stakeholders.
Manage assigned campaign readiness and execution within the CRM marketing calendar, identifying dependencies, risks, conflicts, or missing information.
Coordinate campaign assets and requirements, including copy, creative, offers, audience criteria, personalization, approvals, testing, and deployment.
Perform campaign QA and email render testing across devices and email clients, validating content, links, personalization, dynamic content, audience logic, templates, and deployment settings.
Execute new-brand CRM activation and expansion into existing email, SMS, lifecycle, and automated marketing programs as Apex adds businesses and capabilities.
Execute A/B tests across messaging, offers, audiences, timing, and other variables; document results and apply learnings to future campaigns.
Monitor CRM campaign analytics and reporting, identify performance trends, and recommend improvements to targeting, timing, messaging, offers, or execution.
Troubleshoot campaign, template, audience, data, and deployment issues with CRM leadership and appropriate internal or external teams.
Identify opportunities to improve templates, processes, documentation, workflows, and automation to improve campaign quality and reduce unnecessary manual effort.
Maintain current knowledge of email marketing, SMS, lifecycle marketing, marketing automation, CRM, and CDP best practices while protecting customer experience, brand standards, data quality, and campaign governance.
Support additional CRM and lifecycle marketing initiatives as needed.