CRM Campaign Coordinator

Shell•Houston, TX

4d•$103,000 - $155,000

About The Position

Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator to join its team in Woodcreek, Houston, Texas. The role supports the execution of the overall CRM and Digital Engagement strategy, ensuring campaigns are delivered on time, clearly, accurately, and consistently while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, the coordinator manages campaign briefs and campaign execution across channels to support a seamless customer experience. The role supports Shell Mobility’s loyalty and digital engagement efforts, including personalization, data, and AI-driven marketing.

Requirements

Must have legal authorization to work in the United States on a full-time basis for an employer other than the current employer.
Bachelor’s degree.
At least 3 years of experience in CRM.
Understanding of CRM best practices and customer lifecycle marketing.

Nice To Haves

Familiarity with Braze CRM platforms and tools.
A good overall understanding of the Mobility & Convenience business.

Responsibilities

Execute the CRM and Digital Engagement strategy through campaigns across owned channels, including email, app, SMS, and push notifications.
Manage campaign briefs to ensure clarity, consistency, alignment with objectives, and adherence to messaging standards.
Work with legal teams to ensure campaign terms and conditions are accurate and compliant with relevant regulations.
Manage customer journeys to provide a seamless and engaging experience across touchpoints.
Work with subject matter experts and Product Owners to ensure messaging is accurate, relevant, and consistent.
Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution.
Conduct quality assurance checks on campaign content, targeting, and technical functionality.
Maintain and update campaign calendars and documentation to track progress and performance.
Support post-campaign reporting, metrics, and continuous improvement efforts.
Support A/B testing and implement enhancements based on performance data.

Benefits

Medical, dental, and vision coverage.
Life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
Company pension plan and 401(k) plan.
Up to 6 weeks of paid vacation time and up to 11 paid holidays.
Paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
Short-term disability leave for up to 26 weeks at 100% or 50% of base pay, and Long-Term Disability insurance.
Financial reimbursement for adoption, wellness, education, and personal learning expenses.
Some roles are eligible for discretionary long-term incentives.
Flexible working hours and the possibility of remote or mobile working.
Annual performance-related salary increases.
Training and development programs.