CRM Coordinator

MINA Group•San Francisco, CA

11h•$65,000 - $70,000•Remote

About The Position

MINA Group is seeking a CRM & Guest Engagement Coordinator to help its restaurants strengthen guest relationships through accurate data, thoughtful communication, and personalized recognition. The role supports a portfolio of acclaimed restaurants within premier hotel properties and works with the Revenue & Relevance marketing team as the portfolio grows and opens new restaurants. The coordinator maintains guest databases, executes email campaigns, identifies opportunities to encourage return visits, and helps restaurant teams apply guest insights. The role collaborates with marketing leadership, the Marketing & Production Coordinator, General Managers, and host teams. It combines data organization and analysis with practical hospitality engagement. The position is fully remote, with a preference for candidates in MINA Group’s current markets outside California: Florida; Charlotte, North Carolina; Scottsdale, Arizona; Portland, Oregon; Nashville, Tennessee; and Washington, DC. Travel is up to 10%, with occasional evening and weekend support for events. The position reports to the Senior Director, Marketing Operations.

Requirements

Two to three years of experience in CRM, database management, marketing, loyalty, or guest experience.
Hands-on experience with reservation or CRM platforms such as SevenRooms or OpenTable, including building and sending guest emails.
Strong Excel skills and comfort organizing data, building reports, and explaining findings.
Excellent attention to detail, particularly when managing guest records, selecting audiences, and performing campaign quality checks.
Strong writing skills and the ability to adapt copy to different restaurant brands.
Working knowledge of data privacy, consent, and responsible guest information practices.
Clear communication skills and the ability to earn cooperation from busy restaurant teams.
Organization and initiative to manage recurring campaigns, reporting, and requests in a remote environment.
A hospitality mindset and understanding of how accurate information and thoughtful follow-through can help guests feel recognized.

Nice To Haves

Hospitality or multi-location restaurant experience.
Experience with Klaviyo, Tripleseat, website content management systems, basic HTML, Tableau, or Power BI.

Responsibilities

Maintain consistent guest profiles, tagging conventions, and database standards across restaurant locations.
Audit duplicate records, incomplete profiles, and inconsistent tags, and work with restaurant teams to resolve gaps.
Document procedures and train teams on guest information capture and profile management.
Support responsible data collection and use in accordance with consent requirements and company policies.
Help new restaurants launch with organized guest data and consistent processes.
Create audiences for VIP recognition, special occasions, loyalty initiatives, and lapsed-guest outreach.
Identify guest preferences, visit patterns, emerging VIPs, and opportunities for personalized engagement.
Partner with restaurant leaders on pre-shift guest insights, recognition moments, and service recovery follow-up.
Support dining rewards partnerships and the Ambassador Program, including referral tracking, guest profiles, invitations, and reporting.
Build, proofread, test, and deploy guest emails using platforms such as SevenRooms and Klaviyo.
Select email audiences and draft or adapt copy to reflect each restaurant’s brand voice.
Build and maintain automated welcome, birthday, anniversary, post-visit, and win-back journeys.
Monitor email list health, deliverability, consent, and unsubscribe practices.
Track campaign results and recommend tests to improve engagement and revenue.
Maintain database capture points such as newsletter sign-ups, reservation widgets, and event inquiry forms.
Build targeted event invitation lists and manage reservations, RSVPs, ticketing, and waitlists.
Ensure event attendees are captured and tagged appropriately, and coordinate post-event follow-up.
Report on database growth, profile quality, repeat visits, VIP activity, email performance, and event results.
Translate findings into clear recommendations for marketing and restaurant teams.
Provide CRM results for monthly property recaps and quarterly business reviews.
Support day-to-day administration of CRM, reservation, and email platforms.
Coordinate user access, platform settings, and integration issues with vendors and internal partners.
Help restaurant teams understand and use guest technology, tools, and processes.