CRM Associate

Betr • Miami, FL

6d • Onsite

About The Position

Betr is seeking a highly motivated CRM Associate to drive customer engagement across email, push, SMS, and in-app channels. Reporting to the Senior Manager, CRM & Optimization and collaborating with another CRM Associate, this role creates customer journeys, executes lifecycle campaigns, and analyzes performance to support strategic improvements. The work spans Betr’s product verticals, including Picks (DFS), Arcade, Social Sportsbook, Social Casino, and Rips, as well as upcoming launches.

The role is based in Miami, Florida. Candidates must be based in the area or willing to relocate. Scheduling flexibility is required, including nights, holidays, and weekends when necessary, especially during peak sports schedules.

Requirements

• At least 1 year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
• Foundational understanding of Braze or a similar customer engagement platform, such as SFMC, Klaviyo, or Customer.io, and a strong desire to develop technical skills.
• Strong written and verbal communication skills, with proven copywriting ability tailored to consumer audiences.
• Detail-oriented, with exceptional organizational and campaign quality-assurance skills.
• Analytical mindset and ability to review campaign performance, understand key metrics, and recommend optimizations.
• Dependable, with a strong work ethic and ability to thrive and meet deadlines in a fast-paced environment.
• Flexible and available to support some live campaigns on weekends, especially during NFL and NBA seasons.
• Up to date on social media and copywriting trends relevant to the role’s audiences.
• Passionate and knowledgeable about sports, casino, or gaming culture.
• Based in the Miami area or willing to relocate.
• Available for scheduling that may include nights, holidays, and weekends when necessary.

Nice To Haves

• Direct experience using Braze.
• Prior experience in iGaming, Daily Fantasy Sports (DFS), Sportsbook, or Social Casino.
• Experience with or personal interest in digital collectibles, card breaks (“rips”), or unboxing games.
• A lifelong, passionate sports fan.

Responsibilities

• Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys across lifecycle stages, including onboarding, retention, and reactivation.
• Build targeted customer segments using user behavior, activity, and transactional data to personalize messaging.
• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.
• Track and report CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize campaigns.
• Collaborate with the Senior Manager, CRM & Optimization to align CRM strategy with product and vertical goals.
• Support live campaigns on some weekends, particularly during NFL and NBA seasons.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed