CRM Associate (Gaming)

bet365 • Denver, CO

8d

About The Position

As CRM Associate, Gaming, you will plan and execute CRM promotional and lifecycle campaigns across multiple regions, delivering them on time and to a high standard. You will support daily campaign planning, testing, execution, and analysis. You will deliver promotional plans that apply localized, industry, and marketing-focused best practices while complying with relevant regulatory and marketing standards. The salary range is $50,000 to $60,000 annually.

Requirements

• Excellent organization and prioritization skills, outstanding attention to detail, and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of what appeals to customers and drives their engagement.
• Understanding of online casino betting mechanics, promotions, and KPIs.
• Comfort using CRM tools, including customer data platforms such as Optimove and engagement platforms such as Braze.
• Understanding of customer behaviors and lifecycles relevant to online casino.
• Strong numerical and analytical skills, including the ability to use a range of data insights and sources.
• Results-driven approach and desire to A/B test, reevaluate, optimize, and test again.
• Ability to lead by example and demonstrate strong teamwork.
• Exceptional communication and interpersonal skills.

Nice To Haves

• Experience working in a CRM or marketing-related role.

Responsibilities

• Build and drive campaigns that engage customers throughout the customer lifecycle.
• Ensure casino CRM activities meet quality standards, regulations, and brand guidelines.
• Analyze campaign performance and clearly communicate insights on how to improve engagement.
• Follow existing strategic decisions and guidelines.
• Develop CRM knowledge and expertise.
• Collaborate closely with stakeholders to meet department and company needs.
• Identify commercial opportunities and gather and analyze key information before making commercial decisions.
• Monitor industry best practices and competitor trends to ensure CRM is delivered to a high standard.
• Encourage a data-driven culture and monitor customer behaviors to optimize performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed