CRM Associate

Betr • Miami, FL

8d • Onsite

About The Position

Betr is seeking a highly motivated CRM Associate to drive customer engagement across email, push, SMS, and in-app channels. Reporting to the Senior Manager, CRM & Optimization and collaborating with another CRM Associate, this role creates customer journeys, executes lifecycle campaigns, and analyzes performance to inform improvements. The Associate works across Betr’s product verticals, including Picks (DFS), Arcade, Social Sportsbook, Social Casino, and Rips, as well as future product launches. The position is based in Miami, Florida; candidates must be based in the area or willing to relocate. Scheduling flexibility is required, including nights, holidays, and weekends when necessary, particularly during peak sports schedules.

Requirements

• At least 1 year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
• Foundational understanding of Braze or a similar customer engagement platform, such as SFMC, Klaviyo, or Customer.io, and willingness to develop technical skills.
• Strong written and verbal communication skills, including proven copywriting ability tailored to consumer audiences.
• Strong attention to detail, organizational skills, and campaign quality assurance skills.
• Analytical mindset and ability to review campaign performance, understand key metrics, and recommend optimizations.
• Dependability, strong work ethic, and ability to thrive and meet deadlines in a fast-paced environment.
• Flexibility and availability to support some live campaigns on weekends, especially during NFL and NBA season.
• Knowledge of current social media and copywriting trends.
• Passion for and knowledge of sports, casino, or gaming culture.
• Must be based in the Miami, Florida area or willing to relocate.

Nice To Haves

• Direct experience using Braze.
• Prior experience in iGaming, Daily Fantasy Sports (DFS), Sportsbook, or Social Casino.
• Experience with or personal interest in digital collectibles, card breaks (“rips”), or unboxing games.
• A lifelong, passionate sports fan.

Responsibilities

• Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys across onboarding, retention, and reactivation lifecycle stages.
• Build targeted customer segments using user behavior, activity, and transactional data to enable personalized messaging.
• Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.
• Track and report CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize campaigns.
• Collaborate with the Senior Manager, CRM & Optimization to align CRM strategy with overall product and vertical goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed