Remote, CRM Campaign Manager - Banter
About The Position
The CRM Campaign Manager for Banter oversees the planning, strategy, deployment, testing, and iteration of Banter’s foundational email and SMS programs, working with other CRM Managers to deliver a holistic communications calendar. The role reports to the Sr. Director, CRM for Signet’s Style Brand Family. In alignment with Signet agencies, the manager oversees campaign execution from start to finish, including configuring campaigns in appropriate channels such as Sailthru, managing campaign builds, quality assurance, and deployment, and ensuring audience requirements, launch timing, and other brief details are executed correctly. The role focuses on growing revenue and customer lists while delivering a consistent branded customer experience.
Requirements
- Bachelor’s or master’s degree in marketing, business, or a related field.
- At least 3 years of relevant experience in email planning and execution.
- Experience executing email and SMS campaigns, preferably in retail or a similarly fast-paced environment.
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques.
- Experience with audience segmentation and personalization.
- Experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting.
- Experience with marketing automation workflows for timely, personalized messages.
- Strong experience with channel execution tools such as an ESP, Sailthru, Attentive, or Movable Ink.
- Strong analytical skills, including analyzing campaign performance data, identifying trends, and providing actionable recommendations.
- Experience working cross-functionally and with agencies to execute marketing campaigns.
- Strong project management skills, with the ability to manage multiple campaigns and meet tight deadlines.
- Excellent communication and collaboration skills for working with marketing, creative, e-commerce, and technical teams.
- Detail-oriented approach with a focus on accuracy and quality.
- Ability to troubleshoot and resolve issues related to campaign configuration, QA, and deployment.
- Experience with A/B testing and other testing methodologies.
Nice To Haves
- Knowledge of HTML/CSS.
Responsibilities
- Own Banter’s email and SMS programs to support year-over-year revenue and list growth, including obtaining monthly calendar approvals, ensuring branded storytelling, managing testing schedules, and understanding channel performance drivers and barriers.
- Collaborate on creative briefs, provide feedback to agency partners, and ensure successful email execution and delivery.
- Own CRM governance for pop-ups and email and SMS best practices.
- Partner with other CRM Campaign Managers to develop and execute a holistic CRM strategy.
- Monitor competitive CRM communications and share insights across Signet brands.
- Oversee campaign execution, including campaign configuration, build, quality assurance, and deployment.
Benefits
- Medical, dental, and vision coverage.
- 401(k) with company match after one year.
- PTO and company holidays.
- Diversity, equity, and inclusion programs.
- Leadership development, mentorship, and continuous learning opportunities.
- Wellness programs and employee discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
