Remote, CRM Campaign Manager - Banter
About The Position
The CRM Campaign Manager for Banter oversees the planning, strategy, deployment, testing, and iteration of Banter’s foundational email and SMS programs. The role works with other CRM Managers to create a holistic communications calendar and reports to the Sr. Director, CRM for Signet’s Style Brand Family. Working in alignment with Signet agencies, the manager oversees campaign execution from start to finish, including campaign builds, quality assurance, and deployment. Responsibilities include configuring campaigns in appropriate channels, such as Sailthru for email, and ensuring that audience requirements, launch dates and times, and other details in campaign briefs are executed correctly. The role also supports revenue and list growth, maintains the branded customer experience, and uses performance insights to improve campaigns.
Requirements
- Bachelor’s or master’s degree in marketing, business, or a related field.
- At least 3 years of relevant experience in email planning and execution.
- Experience in email and SMS execution; retail or a similarly fast-paced environment is preferred.
- Familiarity with email builds, deliverability best practices, and troubleshooting techniques.
- Experience with audience segmentation and personalization.
- Experience in marketing planning and execution, including calendar building, email design, segmentation, deployment, and reporting.
- Experience with marketing automation workflows for timely, personalized messages.
- Strong experience with channel execution tools such as an ESP, Sailthru, Attentive, or Movable Ink.
- Strong analytical skills, including analyzing campaign performance data, identifying trends and insights, and making actionable recommendations.
- Experience working cross-functionally and with agencies to execute marketing campaigns.
- Strong project management skills and ability to manage multiple campaigns simultaneously and meet tight deadlines.
- Excellent communication and collaboration skills for working with marketing, creative, e-commerce, and technical teams.
- Detail-oriented approach focused on accuracy and quality.
- Ability to troubleshoot and resolve marketing campaign configuration, QA, and deployment issues.
- Experience with A/B testing and other testing methodologies to optimize campaign performance.
Nice To Haves
- Knowledge of HTML/CSS.
- Experience in email and SMS execution in a retail or similarly fast-paced environment.
Responsibilities
- Own Banter email and SMS programs to support year-over-year revenue and list growth, including obtaining monthly calendar approvals, maintaining the branded customer experience through storytelling, managing testing schedules, and understanding channel performance drivers and challenges.
- Collaborate on creative briefs, provide feedback to agency partners, and ensure successful execution and delivery of emails.
- Own CRM governance for pop-ups and email and SMS best practices.
- Partner with other CRM Campaign Managers to deliver a holistic CRM strategy.
- Monitor competitive CRM communications and share insights across Signet brands.
- Oversee campaign execution from planning through build, quality assurance, and deployment, ensuring channels, audiences, launch dates, and other brief requirements are configured correctly.
Benefits
- Premium medical, dental, and vision coverage.
- 401(k) with company match after one year.
- Generous paid time off and company holidays.
- Diversity, equity, and inclusion programs.
- Leadership development, mentorship, and continuous learning opportunities.
- Wellness programs and employee discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
