Credit Card Acquisitions Strategy Manager
About The Position
The Credit Card Acquisitions Strategy Manager partners with a strategic co-brand partner to develop and execute customer acquisition strategies across bank and partner channels. The role combines product strategy, analytics, partner management, and operational execution to support acquisition growth, improve customer experience, and achieve financial objectives. The manager uses customer, partner, and internal performance data to develop acquisition targeting strategies, evaluates results and identifies opportunities to improve engagement, conversion, margins, and growth, and analyzes monthly performance for trends and executive-level reporting. The role also develops business cases and financial models, leads product enhancements and operational improvements, and coordinates with cross-functional teams to implement acquisition and go-to-market initiatives in compliance with regulatory requirements and internal controls. The position serves as a key relationship manager with the co-brand partner, aligning acquisition efforts with shared business goals and customer outcomes.
Requirements
- Bachelor’s degree and 8 years of relevant experience, or a high school diploma/GED and 10–12 years of experience.
Nice To Haves
- Experience using data and analytics to drive business decisions and measure performance.
- Experience in product management, customer acquisition, credit cards, or a related financial services environment.
- Experience managing product profitability, P&L performance, or financial results.
- Experience developing product strategies and executing business plans.
- Strong analytical and problem-solving skills, with a track record of using data to drive decisions and optimize performance.
- Experience translating customer insights and research into actionable business strategies.
- Experience building business cases and financial models.
- Strong customer-focused mindset and ability to improve experiences across multiple touchpoints.
- Understanding of technology platforms, system integrations, and modernization initiatives.
- Experience navigating risk, compliance, and regulatory requirements within a product environment.
- Strong cross-functional leadership and stakeholder management skills.
Responsibilities
- Use customer, partner, and internal performance data to develop acquisition targeting strategies that support product growth, customer needs, and profitability goals.
- Evaluate acquisition performance and identify opportunities to increase customer engagement, improve conversion rates, optimize margins, and drive growth.
- Partner with internal teams and the co-brand partner to deliver a seamless customer experience across acquisition and servicing touchpoints.
- Analyze monthly acquisition results, identify trends and performance drivers, and provide insights and executive-level reporting to leadership.
- Develop business cases and financial models to support strategic initiatives, investment decisions, and roadmap prioritization.
- Lead the implementation of product enhancements, acquisition initiatives, and operational improvements while ensuring compliance with regulatory requirements and internal controls.
- Collaborate with Marketing, Technology, Operations, Experience Design, Fraud, Compliance, Legal, Finance, and partner teams to execute acquisition strategies and go-to-market initiatives.
- Serve as a key relationship manager with the co-brand partner, aligning acquisition efforts with shared business goals and customer outcomes.
Benefits
- Medical, dental, and vision healthcare coverage.
- Basic term and optional term life insurance.
- Short-term and long-term disability coverage.
- Pregnancy disability and parental leave.
- 401(k) and employer-funded retirement plan.
- Paid vacation, from two to five weeks depending on salary grade and tenure.
- Up to 11 paid holiday opportunities.
- Adoption assistance.
- Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
- Incentive and recognition programs.
- Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
