Head Of Credit Card Acquisitions

Kroger•Burbank, IL

About The Position

The Head of Credit Card Acquisitions leads the strategic direction of credit card acquisition, adoption, and growth for Kroger’s credit card team. The role is responsible for driving new account volume and income over the life of the credit card program, and for developing the product growth strategy needed to deliver budgeted accounts and operating profit associated with new accounts. The ideal candidate is both a strategist and an operator with experience working across functions and with external partners. The position requires demonstrating Kroger’s core values of respect, honesty, integrity, inclusion, and safety.

Requirements

  • At least 10 years of experience leading people or working with external partners.
  • At least 5 years of retail, merchandising, or financial services experience.
  • At least 5 years of negotiation experience with external partners.
  • Deep understanding of P/L drivers.
  • Demonstrated accuracy and attention to detail.
  • Excellent oral and written communication skills.
  • Strong leadership and interpersonal relationship-building skills.
  • Bachelor’s degree.

Nice To Haves

  • MBA.

Responsibilities

  • Develop long-term acquisition strategy, including new credit card offers or features, by assessing competition, customer needs, and research findings.
  • Create the annual plan and lead initiatives to acquire new credit card accounts profitably.
  • Use data-driven strategies and A/B testing with partners to optimize new accounts and spend.
  • Collaborate with internal partners, including Marketing and cross-functional teams, and with external partners.
  • Implement activation and early-engagement programs across multiple internal and external channels to meet goals.
  • Manage forecasting and KPIs, and develop campaign analysis and incentive strategies related to new accounts.
  • Monitor the competitive landscape to inform program and feature development, including future product development.
  • Communicate, promote, and execute KPF programs and initiatives throughout Kroger and divisional teams.
  • Partner with all KPF business lines to deliver the store-level execution necessary to meet financial targets.
  • Travel to meet with internal and external partners.
  • Perform the essential job functions with or without reasonable accommodation.
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