The Head of Credit Card Acquisitions leads the strategic direction of credit card acquisition, adoption, and growth for Kroger’s credit card team. This individual is responsible for driving new account volume and income over the life of the credit card program, and for developing product growth strategies that deliver budgeted account and operating profit targets. The role calls for a strategic, hands-on leader with experience working across functions and with external partners, who demonstrates Kroger’s core values of respect, honesty, integrity, inclusion, and safety. The role develops acquisition strategies and annual plans, optimizes account growth and spending through data-driven approaches and A/B testing, and oversees programs across multiple channels. It also manages forecasting, KPIs, campaign analysis, and incentives; monitors the competitive landscape; and partners across Kroger and KPF to meet financial and store-level execution goals. Travel to internal and external partners is required.
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Job Type
Full-time
Career Level
Executive