HEAD OF CREDIT CARD ACQUISITIONS

The Kroger Co.•Burbank, IL

About The Position

The Head of Credit Card Acquisitions leads the strategic direction of credit card acquisition, adoption, and growth for Kroger’s credit card team. This individual is responsible for driving new account volume and income over the life of the credit card program, and for developing product growth strategies that deliver budgeted account and operating profit targets. The role calls for a strategic, hands-on leader with experience working across functions and with external partners, who demonstrates Kroger’s core values of respect, honesty, integrity, inclusion, and safety. The role develops acquisition strategies and annual plans, optimizes account growth and spending through data-driven approaches and A/B testing, and oversees programs across multiple channels. It also manages forecasting, KPIs, campaign analysis, and incentives; monitors the competitive landscape; and partners across Kroger and KPF to meet financial and store-level execution goals. Travel to internal and external partners is required.

Requirements

  • 10 or more years of experience leading people or working with external partners.
  • At least 5 years of retail, merchandising, or financial services experience.
  • At least 5 years of negotiation experience with external partners.
  • Deep understanding of P/L drivers.
  • Demonstrated accuracy and attention to detail.
  • Excellent oral and written communication skills.
  • Strong leadership and interpersonal relationship-building skills.
  • Bachelor’s degree.

Nice To Haves

  • MBA.

Responsibilities

  • Develop long-term acquisition strategies, including new credit card offers or features, by assessing competition, customer needs, and research findings.
  • Create the annual plan and lead initiatives to acquire new credit card accounts profitably.
  • Use data-driven strategies and A/B testing with partners to optimize new accounts and spending.
  • Collaborate with internal partners, including Marketing and cross-functional teams, and with external partners.
  • Implement activation and early-engagement programs across multiple internal and external channels to meet goals.
  • Manage forecasting and KPIs, and develop campaign analysis and incentive strategies related to new accounts.
  • Monitor the competitive landscape to inform program and feature development, including future product development.
  • Communicate, promote, and execute KPF programs and initiatives throughout Kroger and divisional teams.
  • Partner with all KPF business lines to deliver the store-level execution required to meet financial targets.
  • Travel to meet with internal and external partners.
  • Perform the essential job functions of the position with or without reasonable accommodation.

Benefits

  • Healthcare coverage, including medical, dental, vision, and prescription coverage.
  • Flexible scheduling in full- and part-time roles.
  • Paid time off, including holiday and sick pay, based on eligibility and length of service.
  • Free counseling through the Employee Assistance Program.
  • Free, confidential financial tools and coaching through Goldman Sachs Ayco.
  • Associate discounts on purchases, including food, travel, and technology.
  • Up to $21,000 in tuition reimbursement over the associate’s career.
  • Industry-leading training programs and diverse career pathways.
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