Creator Lead

TubeScience•Los Angeles, CA

10h•Hybrid

About The Position

The Creator Lead owns the strategy and execution of creator-led content—including UGC, self-tapes, and creator edits—across a portfolio of 5–10 DTC brands. This creative strategy role analyzes performance data and turns insights into creator-led execution by prototyping creative approaches, writing scalable briefs, identifying and coaching creators, and managing the pipeline that turns strategic ideas into multiple pieces of content. The role is hands-on in the creative process, including making content, providing feedback, and raising the standard for creator-led work at TubeScience. The position is based in Los Angeles’s Arts District and follows a hybrid schedule, with regular in-person presence at the company’s Arts District studio and 2–3 days per week in the office. Compensation is $90,000–$110,000 base plus a performance-based bonus.

Requirements

At least 3 years of experience creating social media content and directing or coaching other creators.
Real performance marketing experience and a deep understanding of performance concepts, including hook rate and thumbstop, and how creative decisions relate to data.
Ability to perform and shoot UGC-style content well enough to prototype ideas and set a standard for the team.
Strong instincts for matching talent to briefs and a clear point of view on what makes a creator effective.
Ability to give creators clear, constructive feedback that improves their work while preserving their energy and authenticity.
Strong organization across multiple brands, creators, and briefs.
Deep familiarity with digital content culture, trends, and what feels authentic versus forced.
Clear communication skills, including translating performance data into creative direction and working with cross-functional partners and freelance creators.
Based in Los Angeles and able to maintain regular in-person presence at the Arts District studio.

Responsibilities

Own creator strategy for assigned brands by developing creative angles and messaging frameworks using proprietary performance data and consumer, product, and competitor research.
Translate strategic insights into repeatable creator briefs with clear, actionable direction that connects performance metrics and brand goals to content execution.
Own the execution pipeline for UGC, self-tapes, and creator edits across a portfolio of 5–10 DTC brands.
Prototype creative approaches on camera by shooting proofs of concept to validate ideas before scaling them through the creator network.
Use performance data to guide future content production, iterate on successful approaches, and discontinue approaches that are not working.
Drive execution with speed and autonomy, turning around concepts, testing at volume, and iterating based on real-time performance.
Identify creators suited to creative briefs and coach them through clear, constructive feedback.
Coordinate multiple brands, creators, and briefs while communicating creative direction to cross-functional partners and freelance creators.