Creative Strategist at AIOS — Remote, $35k-$50k/yr inc equity

AIOS (YC W20/S21)

14d•$35,000 - $50,000•Remote

About The Position

AIOS is building the world’s first full-stack AI doctor, experiencing rapid growth from $10M to $350M ARR in the past year and serving over 150,000 patients monthly. The company's strategy focuses on leveraging GLP-1s, the fastest-growing consumer product, and targeting the overlooked $2T European healthcare market. AIOS has a clear master plan to achieve $1B ARR by the end of 2026, $10B ARR by the end of 2028 by scaling in Europe, and ultimately $100B/yr by 2031 with a Full Autonomous Prescribing (FAP) system, aiming to become the dominant full-stack AI doctor in Europe. The long-term vision is to reach $1T/yr by 2035, enabling global treatment of any patient with any medication using AI with minimal human intervention, positioning AIOS to become the world's first trillion-dollar healthcare company. AIOS is a young, founder-led company in its early stages, emphasizing a culture of high ownership and impact.

Requirements

Direct experience ideating, briefing, and shipping performance creative (static and video) for DTC e-commerce brands.
Ability to write ad copy and UGC scripts that convert, with an understanding of hook/retention/CTA structure for paid social.
Fluency in performance marketing concepts, including hooks, angles, formats, and testing methodologies.
Ability to interpret creative performance data (hook rate, hold, CTR, CPA/ROAS signals) and translate it into actionable briefs.
Strong taste and creative judgment, with the ability to generate original angles and provide sharp, specific feedback.
Ability to maintain a rapid and reliable cadence for delivering briefs, reviews, and reports.
Capacity to manage multiple workstreams and/or brands concurrently without errors.
Comfort working within advertising rules and QAing creative against them, with the ability to quickly learn and operate within new guidelines.
High intensity, reliability, and a focus on outcomes in a high-ownership, async culture.

Nice To Haves

Creative experience in healthcare or regulated categories such as GLP-1s, telehealth, weight management, supplements, or pharmacy.
Experience adapting creative across multiple markets, particularly in the EU, understanding localization needs.
Comfort with video editing language, pacing, and short-form video formats.
Fluency in visual design principles (layout, typography, hierarchy, color) and ability to art-direct designers.
Familiarity with creative for channels beyond Meta, such as Google Shopping, YouTube, Discover, and CTV.
Experience briefing and providing feedback to UGC creators at high volumes.
Comfort with creative analytics platforms (e.g., Motion) and Meta Ads reporting.
Ability to write clear and concise briefs, feedback, and weekly notes that are easily actionable by creative, performance, and leadership teams.

Responsibilities

Increase the volume, velocity, and quality of high-performing ad creative across brands, starting with Bolt Pharmacy UK.
Generate a steady pipeline of fresh, on-brand, compliant ad creative angles.
Ideate, brief, script, and oversee the production of ad creative with creators.
Review and QA creative content for quality and compliance before it is handed to media buyers.
Translate competitor analysis, in-account performance, and broader DTC/social trends into concrete briefs and scripts.
Close the loop with clear performance reporting to inform future creative strategies.
Write UGC scripts and ad copy that are on-brand, on-voice, and designed to convert.
Review new content from creators, ensuring it aligns with the brief, brand, quality standards, and compliance.
Review ads from the internal team to catch mistakes and ensure compliance with country-specific advertising guidelines.
Manage external Meta and channel agencies by reviewing their deliveries, attending meetings, and providing clear insights on current performance.
Prepare regular performance reports for the Creative Team, translating data into actionable recommendations for future creative testing.
Take on daily tasks to support the Creative Lead, ensuring the smooth operation of the creative function.
Track competitors' creative approaches (angles, formats, hooks, offers, landing experiences) and adapt successful strategies.
Mine ad formats, angles, themes, and ideas from other DTC brands and adapt them for AIOS's use.