About The Position

We are seeking a Creative Content Strategist to lead ideation and develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives. This role involves writing high-impact copy for various assets, ensuring brand voice consistency, and optimizing content for AI-driven search engines and voice search. You will also be responsible for re-architecting content into structured formats, optimizing content workflows, and managing the content lifecycle from brief to deployment. Leveraging AI tools for efficiency and utilizing project management tools like Asana are key aspects of this role.

Requirements

  • 8+ years of experience in copywriting and content strategy with a proven track record of delivering high impact campaigns and content deliverables.
  • A strong portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives.
  • Proven experience developing fresh, innovative concepts that are differentiated and human.
  • Deep understanding of search engine evaluation, specifically how LLMs pull data.
  • Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders.
  • Ability to interpret and leverage data to iterate and improve content performance.
  • Experience with WordPress, Asana, and generative AI tools used for brainstorming and operational efficiency.

Nice To Haves

  • Experience working in a fast-growth martech company
  • Familiarity with ABM strategies.

Responsibilities

  • Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives.
  • Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts.
  • Ensure a consistent, authoritative, and engaging brand voice across all content experiences.
  • Formulate and execute strategies to optimize content for AI-driven search engines and voice search.
  • Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability.
  • Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement.
  • Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana).
  • Leverage AI tools where appropriate to automate repetitive tasks, streamline research, and improve time-to-completion.
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