Creative Strategist

DREAMLABS•,

7d•Remote

About The Position

At DREAMLABS, we partner with some of the world's fastest-growing consumer brands, including PepsiCo, SKYLRK, Cuts, Blackcrows, Kenny Flowers, MVMT, Cirkul, BYLT, Gymreapers, Hyer, and Peluva. We combine elite creative strategy, AI-powered workflows, and performance marketing to produce advertising that drives measurable growth. Our team moves fast, holds a high bar for quality, and is obsessed with finding better ways to create winning ads. If you thrive in a high-performance environment where your ideas directly impact client results, you'll fit right in. We're looking for a full-time Creative Strategist to lead end-to-end creative development for paid social ads across Meta, TikTok, and other paid social channels. You'll own the process from concept to execution—writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy. You'll also be responsible for managing each client's monthly UGC production and creative remix deliverables.

Requirements

End-to-end creative development for paid social ads across Meta, TikTok, and other paid social channels.
Own the process from concept to execution—writing scripts, sourcing and directing talent, editing content, and analyzing performance to continuously refine creative strategy.
Manage each client's monthly UGC production and creative remix deliverables.
Experience with Meta, TikTok, and other paid social channels.
Proficiency in content editing.
Ability to analyze performance data and translate it into creative concepts.
Experience managing UGC creators and on-camera talent.
Experience directing shoots.
Experience creating original content.
Experience building scalable creative systems.
Strong collaboration skills.

Nice To Haves

Experience with AI-powered workflows.
Experience in performance marketing.
Experience working in a high-performance environment.
Experience working with fast-growing consumer brands.

Responsibilities

Develop performance-driven creative strategies across paid social channels
Research top-performing ad trends, hooks, and formats to inform creative direction.
Write scripts and creative briefs that align with campaign objectives and audience insights.
Collaborate with media buyers to translate performance data into new ad concepts and creative iterations.
Research content ideas and build inspiration boards to bring new ideas to our content mix
Help source, brief, and manage UGC creators and on-camera talent.
Direct shoots and provide feedback on tone, pacing, and visual storytelling.
Maintain a consistent pipeline of high-quality content ready for testing and publishing.
Lead, produce, direct on site shoots with talent as needed
Help brief, review, and deliver assets from 3rd party designers, creators, and agencies
Edit and produce UGC videos — from raw footage to polished, platform-optimized deliverables.
Experiment with hooks, captions, pacing, and visuals to increase engagement and conversion.
Create original content featuring yourself when relevant to campaign needs.
Analyze creative performance across paid and organic channels to identify winning patterns.
Compile learnings and recommendations for ongoing creative testing.
Continuously evolve strategy based on platform data, outside brand inspiration, consumer behavior, and brand goals.
Build scalable creative systems — content libraries, naming conventions, and workflow templates.
Partner closely with internal teams (paid media, account management, design) to streamline creative execution.
Manage freelance editors or creators as the team scales.
Post top agency content on media social channels once per quarter
Regularly sit in on client meetings bi-weekly or monthly to be in the know on what’s going on with the accounts
Join Slack for select clients
Being a swiss army knife and taking on new responsibilities that the organization needs support with