Creative Services Consultant
About The Position
Responsible for the concept, design, production, and delivery of integrated marketing communications. Develops strategic creative concepts demonstrating strong design thinking, technical expertise, and understanding of target audiences. Produces high-quality print, digital, presentation, and multimedia assets while maintaining enterprise brand standards. Designs and produces professional PowerPoint presentations and templates supporting marketing initiatives and business communications. The role serves as both creative lead and production specialist while managing multiple concurrent projects. It uses Adobe Workfront to manage projects, prioritize work, communicate status, and track time, and uses Adobe GenStudio and other approved AI-powered creative tools to improve content creation and workflow efficiency. The consultant develops and refines prompts for generative AI, evaluates AI-generated output for quality and brand compliance, and contributes to enterprise design systems, templates, brand standards, and workflow best practices. The position works collaboratively with Enterprise Marketing, business partners, and stakeholders, presenting creative concepts and recommendations and incorporating feedback. Securian Financial describes its work arrangement as hybrid: associates within a commutable distance of 90 minutes work in the office three days each week, with flexibility for business and personal schedules.
Requirements
- Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent professional experience.
- Ten or more years of professional graphic design experience.
- Demonstrated portfolio showcasing strategic thinking, conceptual design, and production excellence.
- Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat Pro.
- Experience using Adobe Workfront or a comparable enterprise work management platform.
- Experience developing effective prompts for generative AI tools.
- Experience creating professional PowerPoint presentations and presentation templates for marketing, sales, executive, and business communications.
- Experience producing integrated print, digital, presentation, and multimedia marketing communications.
- Exceptional written, verbal, presentation, and interpersonal communication skills.
- Collaborative, customer-focused approach and ability to build strong relationships across cross-functional teams.
- Ability to communicate creative concepts and technical information to creative and non-creative audiences.
- Ability to influence, collaborate, and build trust with stakeholders at all organizational levels.
Nice To Haves
- Experience using Adobe GenStudio or other AI-enabled creative platforms.
- Brand knowledge.
- Consulting skills.
- Marketing program management.
- Problem-solving skills.
- Project management skills.
- Stakeholder management skills.
Responsibilities
- Develop concepts and provide creative direction for integrated marketing communications aligned with business objectives and brand strategy.
- Apply typography, imagery, color, layout, and user-centered design principles to produce compelling communications.
- Participate in brainstorming, design reviews, and cross-functional collaboration.
- Present creative concepts and recommendations and incorporate stakeholder feedback.
- Create and evolve enterprise design systems, templates, presentation standards, and reusable creative assets.
- Design and develop PowerPoint presentations, presentation templates, and supporting visual content.
- Design and produce print, digital, email, presentation, social, and event marketing communications.
- Ensure creative materials align with Company brand standards, legal requirements, and compliance guidelines.
- Serve as a resource on brand consistency and production standards.
- Use Adobe GenStudio and approved AI technologies to enhance creative workflows.
- Develop effective generative-AI prompts to create, refine, and optimize creative assets.
- Evaluate and edit AI-generated output for quality, accuracy, and brand compliance.
- Recommend AI applications that improve efficiency and effectiveness.
- Manage multiple complex projects using Adobe Workfront.
- Maintain accurate project status, priorities, documentation, and time reporting.
- Communicate project progress, risks, and timelines proactively.
- Balance competing priorities while meeting deadlines and quality expectations.
- Maintain production-ready files and technical specifications, and participate in quality assurance and proofing.
- Maintain current knowledge of design trends, Adobe Creative Cloud, Adobe Workfront, Adobe GenStudio, AI technologies, and prompt engineering.
- Improve creative processes and mentor team members through collaboration and knowledge sharing.
- Build collaborative relationships across Enterprise Marketing through proactive communication, responsiveness, and a customer-focused approach.
Benefits
- Flexible paid time off, with additional PTO based on length of service.
- Flexible leave programs for parental leave, caregiver leave, bereavement, and military leave.
- Nine company-paid holidays.
- Company-funded pension plan.
- 401(k) retirement plan with company contributions tied to company performance, up to 10% of eligible earnings with a 5% target.
- Medical, dental, and vision coverage for eligible associates and family members from the first day of employment.
- Paid volunteer time, company-sponsored volunteer events, and a dollar-for-dollar matching gift program.
- Associate Resource Groups supporting connection and professional relationships.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
