Director, Creative Services

ORION•Philadelphia, PA

5d•$108,245 - $169,933•Hybrid

About The Position

The Director, Creative Services leads Orion’s creative vision and execution across marketing campaigns, product launches, digital channels, events, and sales enablement. The role oversees brand identity, visual design, content development, and multimedia production, ensuring consistent and compelling messaging aligned with business objectives. It partners with cross-functional teams to turn strategic priorities into creative solutions, improve operational efficiency, and lead and develop a high-performing creative team while maintaining quality, innovation, and brand consistency. The position is hybrid, with three or more days each week required on-site at an Orion office. Candidates should live within commuting distance of an office. Work location may change based on business needs. The Director guides creative concepts and visual and written execution, serves as the final creative reviewer, and owns and evolves Orion’s visual identity in partnership with the AVP, Marketing Operations and Content, who sets brand and editorial strategy. The role works with content strategy on flagship programs, raises the quality of written content, and maintains brand standards, assets, and templates. It directs photo and video shoots, oversees motion and multimedia production using in-house, freelance, and tool-based resources, and incorporates AI tools into creative production. The Director establishes workflows, intake processes, and turnaround expectations; uses Asana to provide visibility into work, priorities, and team capacity; and measures creative effectiveness using campaign performance and delivery metrics. The role leads in-house design and content team members as well as offshore and freelance partners, sets goals and quality standards, and fosters creativity, accountability, and continuous learning. People-management duties include hiring, training and developing employees, assigning work, conducting performance appraisals, making salary recommendations, coaching and counseling, and administering corrective actions.

Requirements

Compelling portfolio demonstrating creative direction across design and copy, including brand, campaign, and digital work.
Strong conceptual thinking and ability to turn strategy into ideas that inspire teams and audiences.
Proven ability to build, protect, and evolve a brand identity across a complex organization.
Strong editorial instincts and ability to direct writers as well as designers.
Deep understanding of best practices across web, social, video, and events, balancing creative ambition with business goals.
Experience leading photo, video, and multimedia production.
Experience leading onshore and offshore creative teams to high standards of quality and timeliness.
Exceptional presentation skills, including the ability to explain creative rationale and build enthusiasm for recommendations.
Strong cross-functional partnership skills and ability to work in a fast-paced environment with shifting priorities.
Expertise in Adobe Creative Suite and current design tools.
Practical experience applying AI tools to creative and content production.
Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field, or an equivalent combination of education and experience.
At least 10 years of experience in creative direction, with demonstrated leadership across design and content.
At least 3 years of people leadership experience.

Nice To Haves

Agency experience.
Experience in financial services or fintech.

Responsibilities

Lead creative direction for campaigns, product launches, digital channels, sales enablement, and events, including Orion’s Ascent conference.
Develop creative concepts that translate strategic priorities into work that resonates with advisors, firms, and partners.
Guide visual and written execution so design, messaging, and copy tell a clear, compelling story.
Conduct final creative reviews to ensure work is on-brand, appropriate for its audience, and aligned with stakeholder priorities.
Own and evolve Orion’s visual identity in partnership with the AVP, Marketing Operations and Content.
Partner with the content strategy team to give flagship content programs distinctive creative expression for reuse across top-of-funnel channels.
Elevate written content, including campaign copy, thought leadership, web, and social content.
Maintain brand standards, assets, and templates for internal teams and partners.
Direct photo and video shoots from concept through execution.
Oversee motion, video, and multimedia production using in-house, freelance, and tool-based resources.
Integrate AI tools into creative production to improve speed, consistency, and output quality.
Establish creative workflows, intake processes, and turnaround expectations.
Use Asana to provide stakeholders visibility into work in progress, priorities, and capacity.
Measure creative effectiveness using brand campaign performance and delivery metrics, and use insights to improve work.
Lead and develop in-house design and content employees and offshore and freelance creative partners.
Set team goals, priorities, and quality standards, and empower team members to make creative decisions.
Foster creativity, accountability, and continuous learning, and invest in team members’ growth.
Model Orion’s values and lead with integrity, inclusion, and transparency.
Manage departmental team members, including hiring, training and development, work delegation, performance appraisals, salary recommendations, coaching and counseling, and corrective actions.