Creative Performance Strategist

Comfrt•,

1d•Remote

About The Position

Comfrt’s Creative Performance Strategist is ideal for someone who thrives at the intersection of creativity, AI, and performance. This individual ensures that all creative output is engaging, innovative, and optimized for measurable marketing performance. You will bridge creative strategy and execution, using data and insights as well as emerging tools and AI to scale performance assets that deliver ROAS at scale.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field
5+ years of experience in creative strategy or brand creative, with a proven track record of concepting and producing campaigns that resonated — across channels and at scale
A portfolio that demonstrates strong conceptual thinking, visual range, and brand storytelling
Deep fluency in social-first content and platform culture — you know what feels native, and what feels forced
Experience with AI tools, marketing technology, analytics platforms, and social media insights
Analytical mindset with the ability to translate data into actionable insights
A self-starter with the ability to work quickly and solve problems cross-functionally
Fluent in advertising fundamentals, with a clear understanding of how creative storytelling meets performance

Nice To Haves

Ecommerce high growth experience preferred
A sense of curiosity and what is driving impact for high growth DTC brands

Responsibilities

Lead creative concepting and campaign development across Meta, TikTok, YouTube, Snapchat, and Pinterest — owning the idea from brief to execution
Define and protect the Comfrt creative voice across paid and organic channels, ensuring every asset feels cohesive, intentional, and on-brand
Develop compelling creative briefs that translate brand strategy, product stories, and cultural moments into thumb-stopping content
Partner with designers, videographers, and UGC creators to bring concepts to life with speed and creative integrity
Drive creative for new product launches, brand collaborations, seasonal campaigns, and always-on content
Stay deeply plugged into culture — tracking trends, platform behavior, and the visual language shaping what resonates with our audience
Use performance signals (CTR, hook rate, engagement, ROAS) to inform creative iteration — not to lead it
Explore AI and emerging creative tools to expand what's possible, accelerate production, and unlock new storytelling formats