Performance Creative Strategist

Funded.club • Milford, CT

5d • Hybrid

About The Position

VKTRY Gear is seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes. This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards. This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday.

Requirements

• 3–5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising
• Strong understanding of Meta and TikTok creative best practices
• Experience building and testing creative concepts tied to performance marketing outcomes
• Ability to independently develop hooks, messaging angles, and creative hypotheses
• Strong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure
• Exceptional attention to detail across pacing, text overlays, timing, and creative execution
• Strong communication and briefing skills with the ability to guide editors and creators independently
• Comfortable operating in a fast-paced, high-output startup or growth-stage environment
• Experience reviewing creative performance metrics and translating insights into future concepts
• Ability to manage multiple creative projects and stakeholders simultaneously

Nice To Haves

• DTC ecommerce brands
• Performance sports or athletic brands
• Supplements, wellness, or fitness products
• Consumer health or recovery products
• Paid social creative strategy
• Creator-led ecommerce or UGC environments
• Creative testing and scaling systems
• Working with athlete-focused UGC or creator campaigns
• Science-backed or performance-based product marketing
• Building creative testing systems from scratch
• Hands-on experience with media buying or ad account management
• Creator or content production background

Responsibilities

• Build and maintain a living “angle library” including hooks, objections, athlete insights, reviews, and creative concepts
• Develop and manage a weekly creative testing roadmap with 5–10 new concepts per week
• Write detailed creative briefs and storyboard concepts for editors and creators
• Provide detailed creative direction and frame-level feedback on video content and ad variations
• Collaborate with internal content teams, freelancers, athlete talent, and external agencies
• Manage external creative agency relationships including briefing, review, feedback, and performance alignment
• Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly
• Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
• Support rapid concept iteration and scaling of winning ads across paid social channels

Benefits

• Base salary range: $100,000–$120,000
• 25% performance bonus opportunity
• Full benefits package
• Hybrid work structure with collaborative in-office creative sessions Tues/Wed/Thurs
• Opportunity to directly influence creative strategy and ad performance at scale
• Clear growth path into leadership within the creative department
• High-visibility role working directly with senior marketing leadership
• Fast-paced, high-growth DTC environment with strong investment in creative production and testing

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed