Performance Creative Strategist

Stash • New York, NY

4h • $140,000 - $160,000 • Hybrid

About The Position

At Stash, we are passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We are looking for a Performance Creative Strategist to lead the creative behind Stash's paid growth. You will be part of our growing Growth team and report to the Sr. Director of Acquisition. You will own performance creative across our paid channels from ideation to execution, with real influence over how new customers discover and convert into Stash. This is an individual contributor role with real scope and huge impact: you will build and manage a network of internal and external partners—designers, video editors, and agencies—to keep a steady pipeline of high-performing creative moving. Meta is our initial focus, with other channels following soon after. We are looking for someone who thinks in hooks and hypotheses, reads performance data fluently, and knows how to turn a test-and-learn process into a repeatable engine for growth.

Requirements

• Experience developing and executing paid social creative strategy, with a track record tied to performance metrics
• Experience managing outside creators, freelancers, or agencies, including budget and timeline management
• Comfort working with performance data to inform creative decisions
• Strong communication skills, with the ability to write clear creative briefs and give effective feedback

Nice To Haves

• Experience with Meta media buying
• Experience working on shoots or creating content yourself
• Familiarity with fintech, consumer finance, or another regulated industry
• A curiosity and familiarity with AI tools that can help streamline and improve processes
• Video editing experience
• Have your own network of creative partners (content creators, editors, designers)

Responsibilities

• Own performance creative strategy
• Develop and own the creative strategy - leading with Meta and expanding to display, email, TV, audio, and others over time - with a focus on new customer acquisition
• Generate a high volume of creative concepts, from big swings to fast iterations
• Build and manage a testing calendar that keeps a constant stream of new creative in market
• Brief and manage contractors
• Source, brief, and manage a network of partners—designers, video editors, and agencies—to bring concepts to life
• Balance speed, creativity, and budget across multiple contractor relationships
• Give clear, actionable feedback to keep quality high and turnaround fast
• Analyze performance data to identify what's working and why
• Turn learnings into new hypotheses and briefs, closing the loop between data and creative
• Report on creative performance and share insights with the broader acquisition and marketing teams
• Collaborate with Growth, Brand, and Customer Experience to keep creative aligned with broader business goals and brand voice
• Provide creative input on campaign planning and new product launches

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed