Creative Strategist

True Classic•Calabasas, CA

1d•Onsite

About The Position

True Classic is hiring a Creative Strategist to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel. This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment. All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.

Requirements

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising
Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools
Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills
Ability to translate performance data into scalable creative concepts and actionable testing frameworks
Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes

Nice To Haves

Familiarity with AIDA, PASDA, and other direct-response copy frameworks
Experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping

Responsibilities

Own creative reporting and learning recaps across assigned products and verticals
Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps
Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps
Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts
Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs
Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts
Develop messaging systems and playbooks that improve consistency, speed, and creative quality
Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness
Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights
Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems
Provide clear direction and feedback to creators, editors, and production partners throughout execution
Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed
Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV
Maintain awareness of emerging platform trends, creative formats, and audience behaviors
Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency
Ensure messaging and claims remain compliant with approved legal and brand guidelines
Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives
Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development
Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution