Creative Strategist

Critical Mass•New York, NY

3d•Hybrid

About The Position

Critical Mass is hiring a Creative Strategist to join their ArtBot team. ArtBot is Omnicom’s next-generation intelligent content orchestration, decisioning and optimization solution, operating as a horizontal specialism that integrates across Omnicom to deliver scaled, data-driven, and AI-powered creative solutions. They specialize in Dynamic Creative Optimization (DCO), performance optimization, and scalable content activation, delivering innovative, high-performance work for clients like Volkswagen Group, IBM, British Airways, McDonald’s, and PepsiCo. The Strategy team is pivotal to Artbot, setting the tone and driving the growth of their core DCO product offering. As a Creative Strategist, you will create and implement dynamic creative strategies for a diverse portfolio of clients across industries including automotive, travel, retail, FMCG and finance. You’ll partner with media agencies, creative agencies, and client stakeholders to design and deliver data-driven creative solutions that drive measurable performance outcomes. A Creative Strategist is expected to have a strong sense of curiosity and willingness to explore new ideas and approaches to ensure Artbot’s strategies & technologies stay market-leading. You’ll collaborate with international teams, adapting strategies for different markets, develop strong relationships across the Omnicom network, support new business pitches, and build a strong commercial understanding of all clients.

Requirements

4+ years of experience in a relevant media, creative or ad tech role
Strong understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms.
Strong attention to detail, particularly in creative aesthetics and large data sets.
Proven ability to think strategically while applying analytical rigor to optimise digital media performance.
Highly organised, with the ability to manage multiple projects simultaneously.
Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness.
Experience in nurturing stakeholder relationships with excellent communication skills.
Solid skills in Microsoft Excel and Powerpoint / Keynote, with the ability to craft compelling narratives.
A quick learner, problem solver, and collaborative team player.
Self-starter mindset — confident, proactive, and comfortable operating in ambiguity

Nice To Haves

Experience and passionate about Beauty (CPG) & Cruise (Travel) category
Experience in conceiving and delivering successful DCO campaigns.
Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
Familiarity with dynamic-feed ad serving
Understanding of the creative production process, from concept to execution.
Experience developing digital media strategies on a global or regional scale.

Responsibilities

Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals.
Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
Translate data and performance learnings into actionable creative recommendations.
Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
Develop test and learn plans in line with the learnings outcomes that matter to clients.
Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.
Act as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
Collaborate closely with internal teams across strategy, analytics, design and technology.
Ensure digital strategies balance data-driven decision-making with creative excellence.
Pay strong attention to detail regarding the visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices.
Maintain a deep understanding of the digital media landscape, including programmatic, social, and emerging platforms.
Stay ahead of industry trends to continuously evolve strategic approaches and media activation methodologies.
Feedback into Artbot’s evolving product development, helping shape features and tools based on client and campaign learnings.
Stay ahead of industry trends in AI, automation, and digital creativity, sharing insights internally and with clients.