Creative Strategist

MRO MaryRuth, LLC • Los Angeles, CA

1d • $85,000 - $100,000 • Remote

About The Position

The Creative Strategist position is a data-driven, forward-thinking role that will act as one of the primary creative forces behind our top-performing paid media content. The position will focus on developing concepts, testing, and optimizing high-impact and high-output creative across Meta, TikTok, YouTube, Amazon, and emerging platforms. This role will report directly to the VP of Growth and work closely with our in-house Video Editing team, Media Buyers, and other members of our Growth and Marketing teams to develop and iterate content that drives omni-channel growth across Shopify, Amazon, and retail. They will play a key role in MaryRuth’s performance creative work and strategy- analyzing what works, generating new and effective hooks and briefs, and scaling creative output that converts.

Requirements

• Minimum 4-6 years of demonstrated professional experience in creative strategy, paid social, or growth-focused content roles is required, ideally at a fast-growing DTC/CPG brand or performance marketing agency.
• Proven experience developing high-performing ads for Meta, TikTok, YouTube, and similar channels.
• Strong understanding of creative testing frameworks, high frequency iterative ad production, and paid media strategy.
• Exceptional idea development, brief-writing, and copy ideation skills.
• Advanced knowledge of platform-specific best practices and ad creative trends.
• Strong analytical skills and experience with creative analytics tools like Motion, Northbeam, or similar platforms.
• Collaborative, self-directed, and comfortable working cross-functionally across Growth and Marketing teams.
• Ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

• Familiarity with Frame or other creative platforms ideal.
• Experience working with/briefing UGC creators strongly preferred.
• A minimum of a basic familiarity with video editing tools or workflows (no editing experience required) is strongly preferred.
• Interest in health and wellness or VMS supplement industry experience is a plus.

Responsibilities

• Lead creative strategy for all performance marketing assets across paid advertising channels, including Meta, TikTok, Google, Snapchat, etc.
• Write clear, compelling briefs for internal content creators that are strongly rooted in performance data and audience insight.
• Develop testing hypotheses, creative concepts, hooks, angles, and storyboards that drive CTR, thumbstop rate, and ROAS.
• Partner with VP of Growth to align content strategy with ad channel goals and upcoming campaign plans around product launches, promotions, and more.
• Analyze ads and creative performance using tools like Motion and Northbeam to fuel iterative improvements.
• Collaborate closely with the in-house Video Editing team, working to ensure briefs are executed on time and to standard.
• Work closely with department coordinators to manage UGC pipelines, track creator submissions, and brief external creators.
• Partner with additional Marketing and Growth teams to maintain alignment and repurpose content where relevant.
• Lead the Creative Sprint process with team to plan 2-week Creative Sprints, including planning for the number of creatives needed, the product focus, and creative strategy notes for new iterations.
• Review and give performance-focused feedback on draft edits and first cuts in Frame.
• Maintain a log of creative learnings, tests, and results to continuously optimize content direction.
• Recap Sprint performance and deliverables; collaborate to analyze learnings and find areas of improvement.
• Stay ahead of platform trends, ad formats, and emerging creative strategies.
• Proactively test new hooks, formats, and creator styles to discover new scalable winners.
• Identify opportunity gaps in the current creative output and recommend solutions.
• Some travel (<10%) may be required, with advance notice provided to the employee.
• Additional responsibilities as required.

Benefits

• Competitive compensation, commensurate with experience.
• Paid sick time.
• Paid holidays.
• Flexible paid time off.
• Paid volunteer time off.
• Medical, vision, and dental insurance.
• Flexible Spending Account - FSA.
• Company matched (4%) 401k.
• Eligibility for discretionary bonus.
• Employee and immediate-family discounts on all products (upon 60 & 90 days of employment).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed