Creative Strategist - Ecommerce Performance Marketing

4am Media • San Diego, CA

4d • Remote

About The Position

4AM Media is seeking a Direct Response Creative Strategist to join their team. This role is crucial for managing and scaling three direct-to-consumer (DTC) brands across health, cleaning, and pets. The company spent over $40 million on paid media last year and operates all aspects of the business in-house, including supply chain, creative, media buying, and customer service. The Creative Strategist will act as the central point of contact, transforming product ideas, angles, or competitor analyses into actionable offers, funnels, landing pages, and ad creative briefs. This high-leverage position reports directly to the CEO (with a future transition to the Director of Performance Marketing) and collaborates closely with media buyers, creative managers, supply chain, and the development team. The core function is to bridge the gap between initial ideas and profitable traffic execution, driving growth through new angles, funnels, product launches, and competitor teardowns. The role requires strong direct response copywriting skills, a deep understanding of customer psychology, proficiency in research and customer intelligence, hands-on prototyping abilities using design tools, ownership of creative briefs, performance accountability, and effective use of AI tools. Collaboration with media buyers is essential for aligning testing strategies and ensuring creative is a growth driver. The ideal candidate is a self-starter, hyper-organized, proactive, and comfortable operating remotely with strong communication skills.

Requirements

• 5+ years writing direct response copy for DTC ecommerce (long-form sales pages, advertorials, video scripts, ad copy, hooks at scale).
• Proven creative performance against $1M+/month in Meta or Google acquisition spend.
• Strong fluency in Meta Ads Manager and performance creative metrics (hook rate, hold rate, thumb stop, CTR, CPC, CPM, conversion rate, AOV).
• Demonstrated research process across customer reviews, surveys, support data, competitor ad libraries, Amazon and TikTok Shop, Reddit, and AI-assisted synthesis.
• Working understanding of consumer psychology and its application through copy and visuals.
• Hands-on prototyping ability in Claude Design, Figma, Webflow, or similar tools for landing pages, funnels, PDPs, quizzes, offer pages, and upsells.
• Active use of AI in creative workflow with a clear point of view on its capabilities and limitations.
• Hyper-organized with systems for tracking concurrent projects across multiple brands.
• Self-starter mentality, comfortable building and identifying missing elements in a startup environment.
• Strong written and verbal communication skills, capable of strategic and tactical conversations.
• Proactive remote operator with strong async communication habits.

Nice To Haves

• Ability to mock up designs in Claude Design, Figma, Webflow, Notion, or on paper.

Responsibilities

• Generate new angles, write landing pages, and brief ad creative for end-to-end angle ownership.
• Mock up new funnels, write copy, and create creative briefs for development.
• Build the offer, funnel(s), landing page(s), and ad creative brief for new product launches.
• Analyze competitor ad libraries, funnels, and angles to create testable copy and creative briefs.
• Write direct response copy including long-form sales copy, advertorials, video scripts, hooks, headlines, ad copy, email, and SMS.
• Conduct research using customer reviews, support tickets, survey data, competitor ad libraries, social media comments, Reddit, and category trend monitoring, with AI-assisted synthesis.
• Mock up landing pages, funnels, PDPs, quizzes, offer pages, upsells, and post-purchase flows using AI design tools, Figma, Webflow, or Notion.
• Write creative briefs for ad creatives, including angle, hook, proof points, visual direction, call-to-action, hypothesis, success criteria, and reference material.
• Be accountable for the performance of creative, focusing on contribution margin and nMER, and understanding key performance metrics.
• Diagnose underperforming creative, file learnings, and ship iterations.
• Utilize AI creative tools to multiply throughput on briefs, variations, ad teardowns, research synthesis, and rough cuts.
• Partner with media buyers to align on testing strategies, hypotheses, and creative/LP plans.
• Proactively communicate and collaborate with in-office and remote teammates.

Benefits

• Direct reporting to the CEO.
• Work on owned brands, not client work.
• Focus on three brands for depth of understanding.
• Hands-on involvement across the entire funnel (hook to post-purchase).
• Opportunity to stay deeply involved in the work (researching, writing, mocking up, briefing, iterating).
• Real growth path into senior creative leadership, expanded brand coverage, or operator roles.
• Remote work flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed