Creative Marketing Specialist

U.P. State Credit Union•Sault Ste. Marie, MI

About The Position

The Creative Marketing Specialist transforms marketing objectives into compelling visuals, messaging, and campaigns that bring UPSCU’s mission to life across print and digital channels. With guidance from the Marketing Director, the role shapes creative initiatives from concept through execution, brainstorms ideas, and produces graphics and copywriting to support member growth, engagement, and loyalty. The specialist maintains brand consistency and uses storytelling to support members’ financial goals. The position includes designing print and digital materials, producing basic video content and animations, contributing creative campaign concepts, managing social media and email marketing, and representing UPSCU in community outreach. The specialist also supports additional marketing initiatives, special projects, events, and cross-functional efforts as needed.

Requirements

At least one year of professional experience in marketing and graphic design.
Strong written and verbal communication skills and the ability to professionally represent UPSCU with members, staff, vendors, and external partners.
Ability to collaborate effectively and exercise trust, diplomacy, and discretion.
Graphic design talent, a strong working knowledge of Canva and/or Adobe Creative Suite, and copywriting experience.
Ability to apply brand identity to written and visual storytelling and present marketing initiatives accessibly.
Exceptional attention to detail, quality control, and proofreading skills to ensure accuracy, consistency, compliance, and brand alignment.
Ability to manage and deliver multiple creative projects simultaneously, meet deadlines, adapt to shifting priorities, and maintain high creative standards.

Nice To Haves

Understanding of print production, vendor coordination, digital marketing, and multichannel campaigns.

Responsibilities

Design visual assets for print and digital channels, including advertisements, digital ads, social media graphics, email campaigns, presentations, and marketing collateral.
Ensure designs align with brand standards and campaign goals.
Produce and edit basic video content and animations for social media, digital ads, and web use, including short-form videos, motion graphics, and promotional clips.
Develop creative concepts and visual storytelling that translate marketing objectives into narratives connecting with members and reinforcing UPSCU’s mission.
Manage the ongoing social media content schedule, monitor and respond to messages and comments, and execute campaign strategies.
Craft emails and email journeys, schedule campaigns, manage contact lists, and identify potential audience segments.
Represent UPSCU through active community involvement in Sault Ste. Marie and/or surrounding areas.
Communicate with local charitable organizations to identify needs for sponsorships, donations, and financial literacy events.
Support additional marketing and creative initiatives, special projects, events, and cross-functional efforts as needed.