Marketing Manager

Jamestown Management Corporation•Atlanta, GA

14d•Onsite

About The Position

Jamestown is seeking a dynamic Creative & Marketing Manager to spearhead exciting marketing adventures for their projects located in Atlanta, GA. This role is ideal for someone creative, interested in brands, events, placemaking, storytelling, and design, who wants to influence cutting-edge real estate. The perfect person for this role has experience in any combination of the following: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail. The mission is to infuse properties and brands with irresistible appeal with the ultimate goal of adding value to the properties and their brands. Responsibilities include drafting a strategic marketing plan and budget for assets with insights from the Regional Vice President, managing 3rd party firms, and achieving business plan goals through marketing techniques. This role also requires close, hands-on coordination with retail, restaurant, and office tenants to support their marketing efforts and ensure brand standards are upheld on-site.

Requirements

4-6 years of experience in strategic marketing, social media marketing, event management, and budgeting; or Any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job.
Knowledge of Marketing, including traditional and digital marketing techniques, PR, social media marketing
Knowledge of Retail management, media, and commercial real estate industries
Knowledge of Major social media platforms and marketing techniques including traditional and digital methods, PR, and social media marketing
Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
Functional proficiency in Adobe Suite (Acrobat, Photoshop, Etc.) Canva, and Squarespace
Functional proficiency in Later, Mailchimp, and Wrike
Ability to meet deadlines, accomplish work in order of priority; professional presentation of point of view, corporate image, and flexibility in changing conditions
Strategic thinking and detail-oriented, logical, and methodical approach to problem solving
Self motivation and the ability to lead multiple projects simultaneously
Strong leadership, teamwork, collaboration, and communication skills
Ability to manage finances, negotiate contracts, and work within a specified budget.
Strong interpersonal, communication, and negotiation skills, with the aptitude to use tact and diplomacy
Ability to create and implement public engagement strategies to garner community support for projects and initiatives
Proficient research skills with the ability to conduct market research, surveys, and brand audits, and analyze market trends, and customer preferences
Capacity to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients
Strong desire to learn along with professional drive, and willingness to share experience with team members

Nice To Haves

Experience in Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail.
Knowledge of Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability, are a plus
Knowledge of Property management duties, property operating rhythms, and typical operating calendar

Responsibilities

Execute all Creative & Marketing department programs and initiatives at the property level
Serve as liaison between the Creative & Marketing department and Asset Management, Construction Management, and Property Management teams
Develop annual marketing plans and budgets to align with long term goals for each asset
Assist in creating annual marketing budgets
Perform monthly forecasting and analyzing ROI to maximize marketing dollars spent
Develop annual advertising plan, negotiate contracts with publications, and provide art direction
Assist with growth of social media and email marketing channels, including follower base for Instagram and Facebook, as well as an increase in data collection, and Email (subscribers) for the property
Uphold corporate creative standards for visual merchandising, signage, and advertising programs
Execute and oversee property events
Communicate directly with on-property retailers, restaurants, and office tenants to support their marketing efforts through property events, promotions, and digital marketing
Manage on-the-day event execution, including problem-solving, guest welcome, vendor coordination, and event take-down, often requiring evening and weekend presence
Assist with Manager on Duty (MOD) shifts on select weekends
Coordinate and schedule weekly marketing team meetings, including agendas and meeting minutes
Promote and support retailer-driven programming and strategies
Assist Communications Director in maintaining effective media relations
Coordinate external communications and messaging directly with the property's Public Relations team to ensure alignment on message and timing
Manage the tourism programs including local, regional, and national initiatives
Special projects and research as required; topics could include social media trends, sustainability in commercial design and placemaking, trade show designs and logistics, corporate marketing initiatives