Marketing Manager

Jamestown Management Corporation • Atlanta, GA

13d • Onsite

About The Position

We are hiring for a Creative & Marketing Manager who wants to influence cutting-edge real estate. We're seeking a dynamic individual to spearhead exciting marketing adventures for our projects located in Atlanta, GA. The perfect person for this role has experience in any combination of the following: Event Coordination, Marketing, Graphics, Arts, Interior Design, Architecture, Advertising, Hospitality, and Retail. Your mission? To infuse our properties and brands with irresistible appeal with the ultimate goal of adding value to the properties and their brands. In this role you are responsible for drafting a strategic marketing plan and budget for your assets with insights from the Regional Vice President. Creative managers are accountable for managing 3rd party firms and achieving business plan goals through marketing techniques. From ideating events, crafting catchy campaigns, and dreaming up compelling onsite activations - your creativity will be put to use. Your impact will be tangible and your contributions invaluable. This role also requires close, hands-on coordination with our retail, restaurant, and office tenants to support their marketing efforts and ensure brand standards are upheld on-site.

Requirements

• 4-6 years of experience in strategic marketing, social media marketing, event management, and budgeting; or Any combination of education, training, and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job.
• Marketing, including traditional and digital marketing techniques, PR, social media marketing
• Retail management, media, and commercial real estate industries
• Major social media platforms and marketing techniques including traditional and digital methods, PR, and social media marketing
• Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability, are a plus
• Property management duties, property operating rhythms, and typical operating calendar
• Functional proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
• Functional proficiency in Adobe Suite (Acrobat, Photoshop, Etc.) Canva, and Squarespace
• Functional proficiency in Later, Mailchimp, and Wrike
• Creativity and innovative thinking with the ability to create intriguing and engaging experiences, with a fresh and imaginative perspective
• Ability to meet deadlines, accomplish work in order of priority; professional presentation of point of view, corporate image, and flexibility in changing conditions
• Strategic thinking and detail-oriented, logical, and methodical approach to problem solving
• Self motivation and the ability to lead multiple projects simultaneously
• Strong leadership, teamwork, collaboration, and communication skills
• Ability to manage finances, negotiate contracts, and work within a specified budget.
• Strong interpersonal, communication, and negotiation skills, with the aptitude to use tact and diplomacy
• Ability to create and implement public engagement strategies to garner community support for projects and initiatives
• Proficient research skills with the ability to conduct market research, surveys, and brand audits, and analyze market trends, and customer preferences
• Capacity to develop and maintain relationships with key stakeholders, community leaders, vendors, and clients
• Strong desire to learn along with professional drive, and willingness to share experience with team members

Nice To Haves

• Placemaking principles, including what creates a sense of place, aesthetics, inclusivity, community involvement, and sustainability, are a plus

Responsibilities

• Execute all Creative & Marketing department programs and initiatives at the property level
• Serve as liaison between the Creative & Marketing department and Asset Management, Construction Management, and Property Management teams
• Develop annual marketing plans and budgets to align with long term goals for each asset
• Assist in creating annual marketing budgets
• Perform monthly forecasting and analyzing ROI to maximize marketing dollars spent
• Develop annual advertising plan, negotiate contracts with publications, and provide art direction
• Assist with growth of social media and email marketing channels, including follower base for Instagram and Facebook, as well as an increase in data collection, and Email (subscribers) for the property
• Uphold corporate creative standards for visual merchandising, signage, and advertising programs
• Execute and oversee property events
• Communicate directly with on-property retailers, restaurants, and office tenants to support their marketing efforts through property events, promotions, and digital marketing
• Manage on-the-day event execution, including problem-solving, guest welcome, vendor coordination, and event take-down, often requiring evening and weekend presence
• Assist with Manager on Duty (MOD) shifts on select weekends
• Coordinate and schedule weekly marketing team meetings, including agendas and meeting minutes
• Promote and support retailer-driven programming and strategies
• Assist Communications Director in maintaining effective media relations
• Coordinate external communications and messaging directly with the property's Public Relations team to ensure alignment on message and timing
• Manage the tourism programs including local, regional, and national initiatives
• Special projects and research as required; topics could include social media trends, sustainability in commercial design and placemaking, trade show designs and logistics, corporate marketing initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed