Creative Marketing & Events Planning Specialist

Optimal Care•Bingham Farms, MI

13d•$20 - $23•Onsite

About The Position

The Creative Marketing & Events Planning Specialist supports the development and implementation of marketing materials across social media, the Optimal Care website, digital and traditional advertising, internal communications, photography, videography, and other marketing initiatives. The position also helps plan and execute internal events, community outreach initiatives, trade shows, and public relations events, coordinating promotional materials, displays, and logistical needs. Additional work includes designing marketing collateral, managing website and social media content, coordinating public relations efforts, supporting new location launches, and developing messaging for diverse audiences. The specialist works collaboratively with internal teams to deliver campaigns that strengthen the Optimal Care brand, foster community engagement, and support organizational growth. The role calls for creativity, attention to detail, strong communication, and the ability to manage multiple projects and deadlines. The position is based at the office at 24255 W 13 Mile Rd, Suite 250, Bingham Farms, MI 48025. Hours are Monday through Friday, 8 a.m. to 5 p.m., with occasional weekend and holiday availability required to support events. Pay range: $20–$23 USD. Employment is contingent upon successfully completing a background check. The employer offers reasonable accommodations throughout the application and employment process and is an equal-opportunity employer.

Requirements

Associate’s degree or relevant on-the-job experience.
Minimum of 2 years of marketing experience.
Reliable transportation, a valid driver’s license, and valid automobile insurance coverage.
Sound knowledge of marketing ethics and principles.
Strong knowledge of the creative marketing process.
Ability to create, compose, and edit written and multimedia materials.
Knowledge of SEO returns and drip marketing techniques, and a strong grasp of oversight of Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Strong knowledge and experience using promotional and communication media, including social media.
Working knowledge of Photoshop, Illustrator, Microsoft Office suite products, and Adobe suite.

Nice To Haves

Bachelor’s degree preferred.
Marketing communications experience in a health care setting preferred.

Responsibilities

Support the development and implementation of marketing materials across social media, the company website, advertising, internal communications, photography, videography, and other channels.
Plan and execute internal events, community outreach initiatives, trade shows, and public relations events.
Coordinate promotional materials, displays, and logistical needs for events.
Design marketing collateral.
Manage website and social media content.
Coordinate public relations efforts.
Support new location launches.
Develop engaging messaging for diverse audiences.
Collaborate with internal teams to deliver campaigns that strengthen the brand, foster community engagement, and support organizational growth.
Manage multiple projects while meeting deadlines.