Creative Lead, Pitch & Strategy (Pre-Sale)

MrBeast•Greenville, NC

15h

About The Position

The Creative Lead, Pitch & Strategy is a dedicated creative role embedded within Beast Industries’ content team, focused exclusively on developing brand partnership creative for MrBeast content. The role translates brand briefs into concepts that meet partner objectives while preserving the integrity, tone, and audience-first philosophy of MrBeast main channel content. It is not a hybrid role and does not involve non-brand content. The position pressure-tests concepts against production realities, brand KPIs, and messaging so that pitches are feasible and defensible to clients. It supports the partnerships and business development teams with pitch-ready creative, including visual mockups, narrative walkthroughs, and campaign story arcs. The role develops tiered creative options, protects the quality of Beast content, and contributes creative expertise on prospective partner calls. The Creative Lead maintains a brand creative playbook for active partnerships and serves as the single point of creative accountability for brand content. After a deal is signed, the sold creative is handed off to Production Ops; the Creative Lead remains consultative during execution but does not own it.

Requirements

10–15 years of experience in creative direction, integrated creative strategy, or creative-side branded content leadership at a top-tier creative agency, network, streamer, platform creative team, or large in-house brand creative function.
Deep understanding of YouTube content mechanics, including pacing, hooks, retention psychology, and audience expectations.
Strong visual storytelling skills, including the ability to concept, storyboard, and present ideas so partners and internal stakeholders can readily visualize the finished product.
Ability to work at the intersection of creative and commercial priorities, serving both the audience and the brand partner.
Proven ability to work under compressed timelines without sacrificing quality.
Experience working with or for major consumer brands and an understanding of enterprise brand evaluation and CMO-level internal buy-in.
Strategic creative ability to turn a brand brief into a concept that addresses KPIs while fitting the creator’s voice.
Confidence and ability to explain creative choices, defend trade-offs, and redirect client conversations when needed.

Nice To Haves

Experience working with or for Fortune 500 consumer brands.

Responsibilities

Partner with content development teams and writers’ rooms across MrBeast channels to understand channel voice, frameworks, and opportunities for brand integration.
Receive brand briefs from the partnerships team and develop creative concepts, scripts, visual treatments, and pitch materials for main channel brand integrations.
Work with business development and partnerships teams to create pitch-ready concepts, visual mockups, narrative walkthroughs, and campaign story arcs for prospective brand deals.
Ensure brand concepts meet Beast’s content quality bar, rejecting ideas that would weaken a video and finding stronger alternatives.
Develop multiple creative options for each brief, from light integrations to deeper narrative involvement, so the partnerships team can present tiered options.
Consult on pre-sales frameworks and packaging by recommending creative anchors; Sales Planning and GTM retain ownership of packaging.
Support calls with prospective brand partners as the creative voice and adapt concepts in response to real-time client feedback.
Check creative ideas against brand KPIs and messaging, translating marketing objectives into concepts that can withstand internal client scrutiny.
Maintain a brand creative playbook documenting the voice, visual language, and creative principles for each active partnership.
Serve as the single point of creative accountability for questions about how a brand appears on the channel.
Hand off signed creative to the Production Creative Lead at deal close and remain consultative through execution without owning production.

Benefits

Competitive salary.
Medical insurance through Blue Cross Blue Shield.
Dental insurance.
Vision insurance.
Company-paid life insurance.
Company contributions to employee Health Savings Accounts (HSA).
401(k) plan with Safe Harbor company matching.
Flexible vacation policy.
Paid company holidays.
Company-provided technology package.
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.