Creative Lead, Organic Growth & Storytelling

Jerry.ai•New York, NY

About The Position

Jerry.ai is seeking a Creative Lead, Organic Growth & Storytelling to revolutionize how customers experience car ownership. The company aims to simplify the entire car ownership journey, from shopping and insurance to repairs, making it more accessible and less stressful. This role is crucial for shifting Jerry.ai's messaging from transactional to value-additive and relationship-driven, building trust and community around a traditionally "dry" topic. The Creative Lead will be the voice of Jerry, crafting compelling narratives across various organic channels to foster customer engagement and brand affinity.

Requirements

7+ years of experience in creative marketing with a focus on organic growth and a copy lean.
Proven track record with organic channels like email, SMS, and social.
Experience working with consumer brands.
A portfolio showcasing both writing and creative craft.
Bachelor's Degree.
Ability to translate complex, dry, and stressful topics into engaging, human, and accessible copy.
Deep expertise in copywriting, audience development, and product positioning.
A great sense of the social media landscape and community dynamics (like Reddit).
Ability to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy.
Experience in fast-growing startups and ability to champion the unmeasurable value of a great brand experience against analytical, data-first teams.

Responsibilities

Overhaul existing customer communications, including CRM, email, SMS, and in-app copy, transforming messaging from functional to value-additive and relationship-driven.
Understand customer needs and pain points to build trust and engagement, driving long-tail conversion.
Develop and define the brand's personality and voice across all organic surfaces in partnership with the CEO.
Potentially expand scope to drive customer growth and build brand affinity through producing other creative organic content, such as social media, as the tone of voice takes shape and lifecycle campaigns show success.