Director, Organic Growth & Discoverability

Brex•Seattle, WA

4h•Hybrid

About The Position

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

Requirements

8+ years in SEO, organic growth, or digital marketing, with at least 3 years leading a team and owning strategy and budget at a B2B SaaS, fintech, or technology company.
Connect organic channels to pipeline, revenue, and business outcomes, not just traffic and rankings. Think in SQLs, activation rates, and CAC efficiency.
Read crawl logs, diagnose Core Web Vitals issues, direct schema implementations, and partner credibly with engineers on site architecture decisions.
Actively experimented with citation strategies, structured content for model consumption, or measured share of voice in answer engines. This cannot be trained on the job.
Tell the difference between content that earns trust and content that fills a page. Experience building or managing content operations at scale with high editorial standards.
Managed agencies and know how to hold them to outcomes, not just deliverables. Also know when to stop outsourcing and bring work in-house.
Make consequential decisions with incomplete data. Like building a function from scratch more than running one that’s already humming.
Treat failure as a feedback loop. Run experiments, kill what doesn’t work quickly, and double down on what does.

Nice To Haves

Navigated a major Google algorithm update that materially impacted your business and can walk through how you diagnosed, adapted, and recovered.
Understand how retrieval-augmented generation systems select and rank sources, and can translate that into actionable content and structural strategy.
Use AI and automation tools in your own workflows. Be a practitioner, not just a strategist.
Experience in a regulated or compliance-sensitive industry.

Responsibilities

Own everything between paid acquisition and brand that drives a buyer from first discovery to qualified lead.
Set the strategy, build the team, decide how we work with agencies, and carry the number.
Grow qualified organic traffic and improve conversion from organic visitors to activated users and pipeline.
Move Brex’s share of voice in AI-generated answers for corporate cards, expense management, and business banking. Stand up the tracking to know if you’re winning.
Recover and surpass keyword positions lost to competitors in recent algorithm shifts.
Stand up a content production engine that ships work that ranks, without every piece needing a senior review.
Cut the vendor stack down. Make what’s left accountable and tell us what should move in-house.
Hire and develop the team. You'll inherit some of it, grow it from there, and set the editorial, technical, and AI-native bar for the work.
Set the organic growth strategy and own the roadmap, OKRs, and budget. You’re accountable for how Brex shows up organically.
Build Brex’s AEO/GEO playbook. Own how Brex shows up in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: citation strategy, content structured for model retrieval, and the tracking to tell us what’s moving.
Co-own the technical SEO roadmap with web engineering: site architecture, Core Web Vitals, schema, crawl, page performance. Translate SEO needs into specs engineers can ship.
Run content strategy and production for organic. Set the editorial bar, own the calendar, and build a production process that doesn’t bottleneck on you.
Unify our presence across Reddit, G2, YouTube, and other community and review surfaces into one discoverability strategy instead of a collection of side projects.
Get sales and partnerships up to speed on how organic and AI search are changing, and what that means when they’re in a competitive deal.
Be a culture carrier for the Growth Marketing team. Model the AI-native, high-ownership way of working we're building toward.