Director, Growth Creative

Bumble•US TX Austin, NY

3d•$190,000 - $225,000

About The Position

We’re hiring a Director of Growth creative to lead the intersection of brand and performance—owning how our brand shows up across high-impact, high-volume channels like UA, ASO, SEO, CRM, and social. This role combines creative direction, copy leadership, production oversight, and creative operations. You will be responsible for turning Bumble’s brand portfolio into a scalable system that drives measurable growth. You’ll co-lead a multidisciplinary team across copy, design, and production, while partnering closely with Growth, Product Marketing, Brand, and external partners. This is a builder role. You are expected to bring structure, increase velocity, and elevate creative into a core growth lever.

Requirements

8+ years in creative roles, with experience spanning both brand marketing and performance/growth
Strong copy background with proven ability to lead messaging across multiple channels
Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM)
Proven track record of leading high-output teams and improving creative operations
Experience building scalable creative systems, not just one-off campaigns
Strong production experience (UGC, creator ecosystems, agencies, in-house pipelines)
Highly organized, systems-oriented thinker who thrives in fast-paced environments
Ability to balance brand integrity with performance demands—without defaulting to either extreme
Strong cross-functional collaborator with experience managing complex stakeholder environments
Confident presenter with experience influencing senior leadership

Responsibilities

Brand x Performance Creative Direction Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social)
Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance
Build creative systems that allow brand to scale across high-volume testing environments
Set and maintain a high bar for both storytelling and conversion-driven creative
Concepting & Copy Leadership Lead development of insight-driven concepts rooted in audience behavior, platform nuance, and performance data
Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)
Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally
Act as final approver on key creative output
Performance Creative Strategy (UA, ASO, SEO) Translate growth goals into channel-specific creative strategies and testing roadmaps
Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities
Build scalable testing systems across formats, audiences, and markets
Ensure creative is continuously iterated based on real performance data
Production & Execution Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery
Manage high-volume output across paid and owned channels
Own agency and creator relationships where applicable
Step in hands-on when needed (copywriting, scripting, creative problem-solving)
Creative Operations & Resourcing Own intake, prioritization, and resourcing across brand and performance requests
Build systems for capacity planning, sprint management, and workflow visibility
Identify and implement process improvements, tooling, and AI integrations to increase efficiency
Ensure the team can operate at scale without burnout or bottlenecks
Team Leadership Manage and develop a team across copy, design, production, and creative ops
Create a high-performance culture focused on speed, accountability, and quality
Provide clear direction, feedback, and growth paths for team members
Balance hands-on support with strategic leadership
Cross-Functional Leadership Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams
Intake and refine briefs, ensuring clarity and strategic alignment
Triage work based on impact, urgency, and resource availability
Communicate trade-offs and priorities clearly to stakeholders
Executive Communication Present creative strategy, performance insights, and brand direction to senior leadership
Translate creative output into business impact and growth outcomes
Build trust in creative as a structured, scalable growth driver