Creative Lead, Growth

Bree

About The Position

Bree is a consumer finance platform focused on providing better, faster, and cheaper financial services to a significant portion of the Canadian population. Having participated in Y Combinator in 2021 and securing $2M in seed funding, Bree is experiencing substantial growth, marked by double-digit monthly increases and profitability. The company culture emphasizes high ownership, a bias for action, tenacious problem-solving, and continuous improvement. This role is for a high-impact Creative Lead, Growth who will be the central architect of Bree's performance engine. The position requires bridging high-level creative vision with rigorous data analysis, managing a team, and driving an 8-figure revenue. The ideal candidate is a blend of data-obsessed analyst, social media visionary, and master project manager.

Requirements

Strong instincts for what works in paid social, with the ability to identify and articulate improvements for weak hooks, generic concepts, and missed opportunities.
Ability to turn chaos into structure and build processes that enable consistent high-quality output.
Comfort working with performance data (Meta, TikTok, Motion, etc.) to guide decisions, with a mindset focused on hypotheses, testing, and iteration.
Operator mentality with extreme ownership, willing to perform tasks like editing, scripting, recording, or fixing bottlenecks as needed.
Non-traditional background, potentially from UGC, content creation, or performance marketing, with a strong intuition for conversion.
2+ years of experience in performance creative, paid social, or content roles with a direct impact on metrics like CTR, CPA, or conversion rate.

Responsibilities

Own the weekly creative pipeline end-to-end, deciding on content, ensuring deadlines are met, and improving output quality through clear feedback.
Collaborate with the Media Buyer to translate performance data into creative direction, identifying successful patterns, diagnosing fatigue, and developing new concepts based on data signals.
Build and scale the creator engine by defining quality standards, improving creator selection, refining briefs, and implementing systems to enhance output quality while reducing costs and turnaround times.
Design and refine systems for the creative team, including briefing frameworks, naming conventions, tracking systems, and feedback loops to make performance insights actionable and repeatable.
Set the strategic direction for creative testing, reviewing and approving key outputs to ensure ads have strong hooks, clear angles, and well-defined hypotheses.
Establish feedback loops between performance and production, conducting post-mortems, identifying patterns in ad performance, and translating insights into actionable next steps for the team.