Creative Producer, Growth Marketing

Applovin • New York City, NY

1d

About The Position

AppLovin is seeking a Growth Marketing Creative Producer to lead the execution and delivery of marketing creative. The role partners closely with Brand and Video Production teams to guide creative strategy and production, owning the pipeline from brainstorming through final delivery for brand and performance marketing campaigns. The goal is to build a continuous creative pipeline that supports growth through testing and iteration while maintaining excellent ad quality.

The position combines creative strategy and operational execution. It involves understanding performance creative and B2B advertising, managing campaign lifecycles from concept through delivery, and coordinating large-scale marketing initiatives with multiple stakeholders, changing priorities, and ambitious timelines. The producer is expected to keep upcoming creative work planned against the marketing calendar and seasonal moments.

The New York base pay range is $170,000–$243,000 USD. AppLovin describes its total compensation as performance-based and dependent on factors including market location, job-related knowledge, skills, and experience. Depending on the position, equity and other incentive compensation may also be included.

Requirements

• Strong creative background and operational expertise.
• Understanding of the full campaign lifecycle, from early concepting to final delivery.
• Ability to manage large-scale marketing initiatives involving multiple stakeholders, evolving priorities, and ambitious timelines.
• Passion for storytelling and marketing.
• Understanding of performance creative and B2B advertising.
• Ability to work quickly and balance creative strategy with reliable execution.

Responsibilities

• Own static and video creative production for advertising across Meta, Google, LinkedIn, Twitter, CTV, OOH, and other networks.
• Research, develop, and pitch creative concepts aligned with marketing plans.
• Apply brand guidelines while producing strong advertising creative.
• Develop campaign media packs for vendors and manage vendor production.
• Maintain high ad quality and ensure AppLovin is represented appropriately.
• Work with the video production team and external vendors to obtain required footage and other assets.
• Source or create all materials needed for each ad, using design tools, AI, or vendors as appropriate.
• Guide approved projects through production and final delivery while managing multiple timelines.
• Plan future creative delivery against the marketing calendar and seasonal moments while current campaigns are in production.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Unlimited discretionary time off.
• 10 paid holidays per year.
• 80 hours of paid sick leave per year.
• Equity eligibility; other incentive compensation may be provided depending on the position.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed