About the position
As the Creative Lead, Copy at Material Bank, you will play a vital role in leading and elevating our creative excellence. You will be responsible for developing the verbal identity of our brand, crafting compelling copy, and overseeing the execution of full-scale integrated advertising campaigns. Your creative vision and leadership will help shape meaningful engagements between our brand and our rapidly-growing extended community. This is a strategic and hands-on role that requires exceptional creative skills, a collaborative mindset, and a passion for innovation.
Responsibilities
- Develop the verbal identity of the brand
- Craft compelling copy
- Oversee the execution of full-scale integrated advertising campaigns
- Shape meaningful engagements between the brand and the extended community
- Act as the primary point person for all messaging copy-related initiatives across channels
- Have an expert command of grammar and style
- Be the subject matter expert for content related to customer engagement and acquisition campaigns, as well as new product launches and subscriptions initiatives
- Act as the voice of the brand with a deep understanding of the voice of the customers
- Help build the Content Marketing organization within the organization
- Develop messaging and copy for the brand
- Help build mechanisms to implement accurate messaging across channels and mediums
- Lead the development and execution of best-in-class creative brand campaigns
- Generate groundbreaking creative ideas and bring them to life independently
- Manage and approve the work of the assigned creative team
- Drive the evolution and innovation of the creative messaging strategy
- Foster a respectful and collaborative environment for the creative team
- Define and establish campaign creative best practices
- Ensure the production of high-quality copy
- Facilitate effective communication among creative teammates, agency partners, production companies, and external clients
- Have a minimum of 10+ years of relevant experience leading global brand campaigns
- Showcase an impressive portfolio of best-in-class campaign work
- Demonstrate success in leading multiple cross-media campaigns
- Have strong conceptual and brainstorming skills
- Translate market research, data, and strategic insights into creative solutions
- Be flexible and dependable, capable of adapting to evolving project requirements
Requirements
- Minimum of 10+ years of relevant experience leading global brand campaigns
- Impressive portfolio showcasing best-in-class campaign work
- Demonstrated success in leading multiple cross-media campaigns
- Strong conceptual and brainstorming skills
- Ability to translate market research, data, and strategic insights into creative solutions
- Flexible and dependable, capable of adapting to evolving project requirements
Benefits
- Inclusive, innovative, and fast-paced work environment
- Opportunity to work alongside bright minds
- Fun and supportive workplace with consistent employee engagement
- Generous PTO, Sick Days, and Paid National Holidays
- Contribution to medical, dental, vision, and disability plans
- Strong employee assistance program
- 401(k) eligibility after 90 days of employment
- Sponsorship of multiple community events and time off for volunteering
- Career growth and development opportunities
- Flexible work schedules with hybrid working model
- Fast and powerful material marketplace for architecture and design industry
- Free and fast delivery of material samples
- Equal opportunity employer with a focus on diversity and inclusion